YUDA Milk Co., Ltd., a dairy producer from Iwate Prefecture, will open its limited-time pop-up store 'Milk Boy POP UP STORE' from Thursday, July 30, 2026, to Wednesday, September 30, 2026. The venue is the 'Ueno Shinkin Hall' on the 1st and 2nd floors, which received great acclaim when it hosted the store last summer.

Top: Premium Yuda Yogurt　　Bottom: Milk Boy POP UP STORE last year

Inside the store, we will sell our full product lineup, including the popular 'Premium Yuda Yogurt' and milk products that are rarely available in the capital region. We will also offer our rich yet refreshingly light soft serve made with fresh Iwate milk, along with a wide variety of drinks and desserts featuring yogurt and milk, all made in-house.

Additionally, we have prepared an exhibition space where visitors can learn about our 60-year history and craftsmanship, as well as a photo spot where they can take pictures with our brand character 'Milk Boy.' Guests can enjoy delicious yogurt and soft serve while exploring the exhibits. We will also offer the full lineup of 'Milk Boy Goods,' normally available only through our online shop and直营 stores, with new items launching during the event period.

On the occasion of our 60th anniversary, we aim to express our gratitude to customers through this pop-up store and provide as many people as possible with the opportunity to experience our products and brand world.

【Pop-Up Store Overview】

Period: July 30, 2026 (Thu) – September 30, 2026 (Wed), 11:00–19:00　※Closed on Mondays

Location: Ueno Shinkin Hall ■ Address: 4-8-13 Ueno, Taito City, Tokyo (Ueno Nakadori Shopping Street)

Access: Approx. 1 minute walk from Kōhoku Exit, Keisei Ueno Station, Keisei Electric Railway 1 minute walk from Exit C4, Ueno-Hirokoji Station, Tokyo Metro Ginza Line 1 minute walk from Exit C4, Ueno-Okachimachi Station, Toei Ōedo Line 4 minutes walk from Shinobazu Exit, JR Ueno Station 4 minutes walk from North Exit, JR Okachimachi Station

【Company Overview】

● Company Name: YUDA Milk Co., Ltd.

● Head Office: 55-138 Kobanazawa, Nishiwaga-machi, Iwate Prefecture

● Business: Manufacturing and sales of milk and dairy products

● Established: November 1966 (Showa 41)

● Official Website & Online Shop: https://shop.yudamilk.com

● Fan Community Site 'Milk Boy Club': https://milkboya-club.com

〈Inquiries〉YUDA Milk Co., Ltd. commerce@yudamilk.com

FACT BOX

  • Source: PR TIMES
  • Category: Event