YUASA Co., Ltd. Launches Corporate Advertisement "Differences Connect to Power" in Conjunction with Trade Name Change

YUASA Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Tamura) has launched a corporate advertisement in conjunction with its trade name change.

【Regarding the Trade Name Change】

The experience accumulated over 360 years is our strength and pride. While cherishing this, we are committed to transcending traditional frameworks, strengthening global expansion, and creating greater value than ever before with our business partners through product development and solution proposals. This advertisement embodies our unwavering determination for the future.

We have created a new corporate advertisement that symbolizes this determination.

YUASA was founded in 1666. That's 360 years. "What would a 360-year-old YUASA look like if personified?"

The answer we arrived at is the "360-year-old boy" who possesses 360 years of wisdom while looking brightly towards the future.

In a backdrop where Edo-period charm and near-future technology intersect, he wears a traditional "kimono" and carries a "digital gadget" to pioneer the future. He connects conflicting "differences," burning with a pure adventurous spirit like a boy, unafraid of failure, and continuously taking on challenges.

By connecting all "differences," we will create unprecedented added value and solve market and social issues.

YUASA Co., Ltd. takes its first step into its 361st year.

■Company Overview

YUASA Co.,LTD. (https://www.yuasa.co.jp/)

Location: 7 Kanda Mitoshiro-cho, Chiyoda-ku, Tokyo

Representative: Hiroyuki Tamura, Representative Director and President

Established: June 25, 1919

Business Activities: Sales and service provision for industrial equipment, industrial machinery, housing/pipe/air conditioning, construction/exterior, construction machinery, energy, and other fields.