Corporate Advertisement "Differences, When Connected, Become Power." Released in Conjunction with Trade Name Change

YUASA Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Hiroyuki Tamura) has launched a corporate advertisement in conjunction with its trade name change.

【Regarding the Trade Name Change】

The experience accumulated over 360 years is our strength and pride. While cherishing this, we are also committed to transcending conventional frameworks, strengthening global expansion, and creating greater value than ever before with our business partners through product development and solution proposals. This embodies our unwavering determination for the future.

We have created a new corporate advertisement that symbolizes this determination.

YUASA was founded in 1666. That's 360 years. "What would a 360-year-old YUASA look like if personified?"

The answer we arrived at is the "figure of a 360-year-old boy" who embodies 360 years of wisdom while looking brightly towards the future.

Against a backdrop where Edo-period charm intersects with near-future technology, he wears a traditional "kimono" and carries a "digital gadget" in his hand to open up the future. By connecting these opposing "differences," he continues to challenge without fear of failure, burning with a pure adventurous spirit like a boy.

By connecting all "differences," we create unprecedented added value and solve market and social issues.

YUASA Co., Ltd. takes its first step into its 361st year.

■Company Overview

YUASA Co., Ltd.｜YUASA CO.,LTD. (https://www.yuasa.co.jp/ )

Location: 7 Kanda Midoricho, Chiyoda-ku, Tokyo

Representative: Hiroyuki Tamura, Representative Director and President

Established: June 25, 1919

Business Activities: Sales and service provision for industrial equipment, industrial machinery, housing equipment/piping/air conditioning, construction/exteriors, construction machinery, energy, and other fields.