Can You Justify the ROI of Your Trade Show Investment to Your Boss? Tenjirou Launches 'Simple ROI Diagnosis' to Support Trade Show Decision-Making

The 'Simple ROI Diagnosis' will be unveiled for the first time at Marketing Week Summer, supporting goal setting and investment-effect evaluation prior to trade show participation.

Y’s Assist Co., Ltd. (Sagamihara City, Kanagawa Prefecture; CEO: Kentaro Yano) announces the launch of a new feature, the 'Simple ROI Diagnosis,' on its B2B trade show comparison and matching platform 'Tenjirou,' designed to support decision-making for trade show participation.

Additionally, Tenjirou will make its debut at 'Marketing Week Summer,' held from Wednesday, June 24 to Friday, June 26, 2026, at Tokyo Big Sight, where the feature will be unveiled for the first time. On-site, free diagnostics will be offered to companies exhibiting at Marketing Week and those planning to participate in trade shows within 2026.

Why Is It Difficult to Evaluate Trade Show Results?

Trade shows are a key sales and marketing strategy for many companies. However, despite significant investments in exhibition costs and human resources, properly evaluating their outcomes remains challenging.

According to Y’s Assist’s 2026 'B2B Trade Show Reality Survey Report,' only 15.2% of companies clearly understand their trade show ROI. *For detailed survey results, click here.

In recent years, an increasing number of companies report declining visitor numbers and business card collections as key challenges, making trade show evaluation even more difficult than before. As a result, the metrics companies prioritize vary widely—ranging from 'number of business cards collected' and 'number of appointments (same-day/follow-up)' to 'number of negotiations,' 'proposals,' 'qualified leads,' 'ROAS (Return on Advertising Spend),' and 'ROI (Return on Investment)'—and approaches to evaluation differ significantly across organizations.

Tenjirou’s Approach to Trade Show Evaluation

Tenjirou views trade show outcomes not as a single result, but as an integrated process spanning 'pre-show,' 'during show,' and 'post-show' stages.

Pre-show: Clarifying exhibition objectives | Planning exhibition strategy | Setting goals

During show: Visitor engagement | Business card collection | On-site negotiations

Post-show: Appointment scheduling | Lead qualification | Order acquisition

The key is not merely focusing on final order results, but setting appropriate goals and KPIs at each stage to identify bottlenecks. Trade show participation decisions begin long before the event. Therefore, Tenjirou believes it is crucial to make goal-oriented decisions from the planning and goal-setting phase onward.

Introducing the 'Simple ROI Diagnosis' to Support Pre-Exhibition Decisions

In trade show participation, decisions are rarely made with complete information. To help companies form hypotheses that support participation decisions even under such conditions, Tenjirou has launched the 'Simple ROI Diagnosis.'

This feature allows users to organize the relationship between exhibition costs and outcome metrics based on their company’s past performance data and assumed conditions, aiding in goal setting and exhibition planning. By inputting historical performance data, companies can set more realistic goals and refine their trade show strategies.

Tenjirou emphasizes the importance of forming actionable hypotheses even with limited information. The 'Simple ROI Diagnosis' is the first step in supporting informed pre-exhibition decision-making.

World Premiere at Marketing Week Summer

Free Diagnosis Offered to Eligible Companies

Tenjirou will debut the 'Simple ROI Diagnosis' at 'Marketing Week Summer,' held from Wednesday, June 24 to Friday, June 26, 2026. On-site, free diagnostics will be offered to companies exhibiting at Marketing Week and those planning to participate in trade shows within 2026.

What You Can Learn from the Free Diagnosis

Clarification of exhibition goals

Estimation of expected outcomes

Understanding of performance evaluation metrics

Key points for reviewing trade show strategies

Considerations for future trade show planning

*Diagnosis takes approximately 2–5 minutes

*Due to limited availability, this offer is restricted to eligible companies

Marketing Week Summer Exhibition Overview

Event Name: Marketing Week Summer

Dates: Wednesday, June 24 – Friday, June 26, 2026

Venue: West Hall, Tokyo Big Sight

Access: 3-minute walk from Yurikamome Line 'Tokyo Big Sight Station' | 7-minute walk from Rinkai Line 'Kokusai-tenjijo Station'

Exhibition Area: Startup Gate | Booth Number: MS8

What You Can Experience at the Booth

Search for detailed conditions across multiple trade shows

Experience the free Simple ROI Diagnosis

Consultations on trade show performance evaluation

Introduction to the Tenjirou beta version

Exchange insights on future trade show strategies

Marketing Week Summer Startup Gate (MS8) Tenjirou Booth Location Map

Pre-registration for attendees here

Advance Invitation for Marketing Week Attendees

Tenjirou plans to launch its full commercial service in August 2026.

Companies that experience the free diagnosis at the Marketing Week venue will receive early access information about the paid version prior to the official release. Interested parties are encouraged to visit the booth.

Tenjirou Beta Version: Ongoing Monitor Recruitment

Tenjirou is a trade show comparison and matching platform that supports B2B companies in searching, comparing, and deciding on trade shows. The company is currently developing a suite of features focused on pre-exhibition decision support. Limited functionality is available for free before the official launch. Interested parties can register for free via the service website below.

For Exhibitors

Companies, organizations, and public institutions considering trade show participation

Those seeking to streamline trade show selection

Those reviewing their trade show marketing strategies

Free membership registration here

The Tenjirou beta version provides access to over 300 B2B trade show listings.

For Organizers

Organizing companies, organizations, and public institutions aiming to strengthen trade show promotion

Those seeking new engagement opportunities with potential exhibitors

Organizers who support greater transparency in the corporate trade show market

Apply to become a monitor here

For inquiries about listing trade show information or using organizer-specific features, please contact us via the link above.

<Company Overview>

Company Name: Y’s Assist Co., Ltd.

Address: 2-7-10, Fuchinobe, Chuo-ku, Sagamihara-shi, Kanagawa 252-0206, Japan

Representative: CEO Kentaro Yano

Established: 2024

Corporate Website: https://www.ysassist.jp

Service Website: https://www.tenjirou.com

*During the beta period, access is limited to users who have completed free registration