Yglurm Group's Silver Egg and Intimate Merger Jointly Develop New AI Recommendation Solution
Key facts
- Yglurm Group's Silver Egg and Intimate Merger Jointly Develop New AI Recommendation Solution
- Silver Egg Technology Co., Ltd., a consolidated subsidiary of Yglurm Co., Ltd., and Intimate Merger Co., Ltd., a provider of Japan's largest public DMP, have jointly developed a new recommendation solution. This service integrates Silver Egg's "Context Intelligence" with Intimate Merger's DMP data, enabling highly accurate recommendations even for first-time visitors.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Silver Egg Technology Co., Ltd., a consolidated subsidiary of Yglurm Co., Ltd., and Intimate Merger Co., Ltd., a provider of Japan's largest public DMP, have jointly developed a new recommendation solution. This service integrates Silver Egg's "Context Intelligence" with Intimate Merger's DMP data, enabling highly accurate recommendations even for first-time visitors.
- Citation
- Yglurm Group's Silver Egg and Intimate Merger Jointly Develop New AI Recommendation Solution (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Silver Egg Technology Co., Ltd., a consolidated subsidiary of Yglurm Co., Ltd., and Intimate Merger Co., Ltd., a provider of Japan's largest public DMP, have jointly developed a new recommendation solution. This service integrates Silver Egg's "Context Intelligence" with Intimate Merger's DMP data, enabling highly accurate recommendations even for first-time visitors.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 20:30
- 🔍 Collected: June 10, 2026 at 11:51
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (53h 0m after Collected)
Yglurm Co., Ltd. (Headquarters: Osaka, Japan; President and CEO: Susumu Iwata; hereinafter "Yglurm"), along with its consolidated subsidiary Silver Egg Technology Co., Ltd. (Headquarters: Suita, Osaka, Japan; President and CEO: Susumu Iwata; hereinafter "Silver Egg"), has jointly developed a new recommendation solution with Intimate Merger Co., Ltd. (Headquarters: Minato-ku, Tokyo, Japan; President and CEO: Ryoji Yanajima; hereinafter "Intimate Merger"), a data platform company providing one of Japan's largest public DMPs.
This service will be offered as the "IM-DMP Option" for Silver Egg's "Context Intelligence," which has been available since September 2025, starting from Wednesday, June 10, 2026.
Background of Development and Market Challenges
In recent years, amidst intensifying competition in the digital market, optimizing information and product proposals for each customer to improve conversion rates has become a critical challenge for operators of various websites, including EC sites, as well as human resources and real estate platforms.
However, traditional recommendation engines primarily base their proposals on in-site behavioral history (1st Party data), making it difficult to provide effective recommendations for first-time visitors or users with insufficient accumulated data.
To address this challenge, we have combined Silver Egg's high-precision recommendation technology, cultivated over many years, with Intimate Merger's vast audience data of approximately 1 billion users. This has led to the joint development of a new optional service that enables highly accurate recommendations even for first-time visitors to a website.
Features of "Context Intelligence IM-DMP Option"
1. Precise Grasp of Latent Needs through Fusion of Context Analysis and DMP Data
Silver Egg's "Context Intelligence," launched in September 2025, is a recommendation engine that comprehensively analyzes various contextual information such as referring source and time of day, in addition to user in-site behavior. By integrating Intimate Merger's DMP data with this, we can gain a deeper understanding of user context, further improving recommendation accuracy.
2. High-Precision Approach to First-Time Visitors Utilizing 3rd Party Data
By leveraging 3rd Party data, such as web browsing history held by Intimate Merger, we can propose optimal products and content based on user interests and preferences, even for first-time visitors to our website.
3. Support for Business Growth through AI Logic Optimized for Diverse Industries
Utilizing Silver Egg's AI-powered recommendation engine, "i-agent recommender," we construct optimal recommendation logic tailored to the characteristics of various sites, including EC, human resources, and real estate, as well as their product and content lineups. This aims to improve new customer acquisition rates, conversion rates, customer unit prices, repeat purchase rates, and customer engagement, thereby supporting the business growth of site operators.
Through collaboration with Intimate Merger and the provision of this service, Silver Egg aims to promote advanced personalization and create new value through data integration with various companies.
As the Yglurm Group, we will also maximize the synergy of technology and data across the entire group to accelerate support for corporate business growth.
About Silver Egg Technology Co., Ltd.
Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization through AI technology. We are realizing the future of personalization with high-performance products, including the industry's top-level recommendation engine "i-agent X," and consulting expertise that consistently delivers business results for our clients.
About Intimate Merger Co., Ltd.
A data marketing company that owns the data utilization platform "IM-DMP" and "IM-UID," which holds the No. 1 market share in Japan for DMP implementation (*1). With a mission to "streamline various fields of the world using data," we provide the data utilization platform "IM-DMP," which combines approximately 1 billion audience data points (*2) with advanced analytical technology, and offers support for its implementation and consulting services related to data utilization.
Furthermore, as part of our privacy protection initiatives, we have endorsed the "Declaration of Management for Proper Use of Personal Data" advocated by the Japan Business Federation (Keidanren).
Moving forward, we aim to become a "producer group for the data business" by expanding into X-Tech domains such as Sales Tech, Fin Tech, and Privacy Tech.
URL: https://corp.intimatemerger.com/
*1 Source: "Oshiete URL Web Service Research Report March 2024"
*2 Refers to the number of unique browsers measured within a certain period. In many cases, cookies are used to identify browsers, and this refers to the number of unique cookies measured within a certain period.
Overview of Silver Egg Technology Co., Ltd.
Osaka Headquarters: 1-23-43 Esaka-cho, Suita-shi, Osaka 564-0063, Fassad Esaka Building 10F
Tokyo Headquarters: 1-7-2 Nishi-Shimbashi, Minato-ku, Tokyo 105-0003, Toranomon Takagi Building 2F
President and CEO: Susumu Iwata
Established: August 26, 1998
Major Shareholder: Yglurm Co., Ltd.
Business Activities: Development and provision of digital marketing services based on AI technology
URL: https://www.silveregg.co.jp/
Overview of Yglurm Co., Ltd. (YRGLM Inc.)
Osaka Headquarters: 2-2-22 Umeda, Kita-ku, Osaka 530-0001, Herbis ENT Office Tower 8F
Tokyo Headquarters: 2-2-1 Yūrakuchō, Chiyoda-ku, Tokyo 100-0006, X-PRESS Yūrakuchō 12F
President and CEO: Susumu Iwata
Established: June 4, 2001
Business Activities: Marketing AI Business, Commerce AI Business
URL: https://www.yrglm.co.jp/
Yglurm Co., Ltd. IR Information
[Second Quarter of Fiscal Year Ending September 2026]
Operating profit for the first half surged 4.0 times year-on-year! Full-year profit forecast revised upward
- Presentation video and materials: https://yrglm.co.jp/ir/latest_results/
This service will be offered as the "IM-DMP Option" for Silver Egg's "Context Intelligence," which has been available since September 2025, starting from Wednesday, June 10, 2026.
Background of Development and Market Challenges
In recent years, amidst intensifying competition in the digital market, optimizing information and product proposals for each customer to improve conversion rates has become a critical challenge for operators of various websites, including EC sites, as well as human resources and real estate platforms.
However, traditional recommendation engines primarily base their proposals on in-site behavioral history (1st Party data), making it difficult to provide effective recommendations for first-time visitors or users with insufficient accumulated data.
To address this challenge, we have combined Silver Egg's high-precision recommendation technology, cultivated over many years, with Intimate Merger's vast audience data of approximately 1 billion users. This has led to the joint development of a new optional service that enables highly accurate recommendations even for first-time visitors to a website.
Features of "Context Intelligence IM-DMP Option"
1. Precise Grasp of Latent Needs through Fusion of Context Analysis and DMP Data
Silver Egg's "Context Intelligence," launched in September 2025, is a recommendation engine that comprehensively analyzes various contextual information such as referring source and time of day, in addition to user in-site behavior. By integrating Intimate Merger's DMP data with this, we can gain a deeper understanding of user context, further improving recommendation accuracy.
2. High-Precision Approach to First-Time Visitors Utilizing 3rd Party Data
By leveraging 3rd Party data, such as web browsing history held by Intimate Merger, we can propose optimal products and content based on user interests and preferences, even for first-time visitors to our website.
3. Support for Business Growth through AI Logic Optimized for Diverse Industries
Utilizing Silver Egg's AI-powered recommendation engine, "i-agent recommender," we construct optimal recommendation logic tailored to the characteristics of various sites, including EC, human resources, and real estate, as well as their product and content lineups. This aims to improve new customer acquisition rates, conversion rates, customer unit prices, repeat purchase rates, and customer engagement, thereby supporting the business growth of site operators.
Through collaboration with Intimate Merger and the provision of this service, Silver Egg aims to promote advanced personalization and create new value through data integration with various companies.
As the Yglurm Group, we will also maximize the synergy of technology and data across the entire group to accelerate support for corporate business growth.
About Silver Egg Technology Co., Ltd.
Silver Egg Technology develops and provides digital marketing solutions that achieve advanced personalization through AI technology. We are realizing the future of personalization with high-performance products, including the industry's top-level recommendation engine "i-agent X," and consulting expertise that consistently delivers business results for our clients.
About Intimate Merger Co., Ltd.
A data marketing company that owns the data utilization platform "IM-DMP" and "IM-UID," which holds the No. 1 market share in Japan for DMP implementation (*1). With a mission to "streamline various fields of the world using data," we provide the data utilization platform "IM-DMP," which combines approximately 1 billion audience data points (*2) with advanced analytical technology, and offers support for its implementation and consulting services related to data utilization.
Furthermore, as part of our privacy protection initiatives, we have endorsed the "Declaration of Management for Proper Use of Personal Data" advocated by the Japan Business Federation (Keidanren).
Moving forward, we aim to become a "producer group for the data business" by expanding into X-Tech domains such as Sales Tech, Fin Tech, and Privacy Tech.
URL: https://corp.intimatemerger.com/
*1 Source: "Oshiete URL Web Service Research Report March 2024"
*2 Refers to the number of unique browsers measured within a certain period. In many cases, cookies are used to identify browsers, and this refers to the number of unique cookies measured within a certain period.
Overview of Silver Egg Technology Co., Ltd.
Osaka Headquarters: 1-23-43 Esaka-cho, Suita-shi, Osaka 564-0063, Fassad Esaka Building 10F
Tokyo Headquarters: 1-7-2 Nishi-Shimbashi, Minato-ku, Tokyo 105-0003, Toranomon Takagi Building 2F
President and CEO: Susumu Iwata
Established: August 26, 1998
Major Shareholder: Yglurm Co., Ltd.
Business Activities: Development and provision of digital marketing services based on AI technology
URL: https://www.silveregg.co.jp/
Overview of Yglurm Co., Ltd. (YRGLM Inc.)
Osaka Headquarters: 2-2-22 Umeda, Kita-ku, Osaka 530-0001, Herbis ENT Office Tower 8F
Tokyo Headquarters: 2-2-1 Yūrakuchō, Chiyoda-ku, Tokyo 100-0006, X-PRESS Yūrakuchō 12F
President and CEO: Susumu Iwata
Established: June 4, 2001
Business Activities: Marketing AI Business, Commerce AI Business
URL: https://www.yrglm.co.jp/
Yglurm Co., Ltd. IR Information
[Second Quarter of Fiscal Year Ending September 2026]
Operating profit for the first half surged 4.0 times year-on-year! Full-year profit forecast revised upward
- Presentation video and materials: https://yrglm.co.jp/ir/latest_results/
FAQ
Which companies will benefit most from this new service?
It will be beneficial for all website operators, including EC sites, human resources, and real estate, aiming to increase conversion rates through optimized proposals for each customer.
Why is the recommendation accuracy for first-time visitors improved?
By utilizing Intimate Merger's vast audience data (3rd Party data) in addition to traditional behavioral history, it allows for understanding users' latent interests and preferences.
Is data privacy taken into consideration?
Intimate Merger endorses the "Declaration of Management for Proper Use of Personal Data" and promotes data utilization with consideration for privacy protection.
Does implementing AI recommendations require specialized knowledge?
While both companies offer advanced technology and know-how, specific implementation and operation details depend on each company's support system, which is not detailed in the press release.
How will this technology evolve in the future?
With the advancement of AI technology and diversification of data utilization, more sophisticated personalization and applications in new X-Tech domains (Sales Tech, Fin Tech, etc.) are expected.