In-house Ad Ops Survey: Only 5.6% of Companies Successfully Run PDCA Cycles
イルグルム的調查顯示，僅 5.6% 的廣告內置化企業能有效執行 PDCA，分析人才短缺與時間不足是主因，且 AI 應用目前仍停留在作業支援而非決策支援。
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 16, 2026 at 01:48 (86h 17m after Collected)
YRGLM Inc. conducted a survey of 516 in-house advertising professionals regarding PDCA cycles and AI utilization. The results show that only 5.6% of companies feel their PDCA cycles are functioning fully, while 51.6% struggle. Key obstacles include a lack of analytical personnel (23.4%) and insufficient time (21.9%). Although over 50% expect AI to handle automated data analysis, current usage remains limited to creative writing and reporting tasks. CEO Susumu Iwata emphasizes the importance of building environments that seamlessly integrate data and analysis.