[Case Study] Bringing the Security of Physical Stores Online: Tackle Berry Completely Renews its Used Fishing Gear E-commerce Site With 130,000 Items Using 'EC-CUBE'

EC-CUBE CO.,LTD. (Tokyo Head Office: Chiyoda-ku, Tokyo / Osaka Head Office: Kita-ku, Osaka; Susumu Iwata, Representative Director; hereinafter 'EC-CUBE'), a consolidated subsidiary of Yrglm Inc. (Headquarters: Kita-ku, Osaka; Susumu Iwata, Representative Director; hereinafter 'Yrglm'), announces that EC-CUBE has been adopted for the renewal of the e-commerce site '@Berry Net'. The site is operated by Tackle Berry Co., Ltd. (Headquarters: Fujisawa, Kanagawa; Shinya Fujimoto, Representative Director; hereinafter 'Tackle Berry'), which manages 216 stores nationwide (as of the end of February 2026) and buys and sells new and used fishing gear.

This is a progressive digital transformation (DX) case study in the reuse (secondhand) e-commerce sector, where operations like inventory management of one-of-a-kind items and store integration tend to become complex. By leveraging the high customizability of EC-CUBE, it simultaneously achieved 'alleviating anxiety in purchasing used goods' and 'system adaptation to complex business workflows.'

Click here for the Tackle Berry Case Study Article

(Photo right: Shinichi Kikuchi, Web Business Section, Sales Division, Tackle Berry Co., Ltd.; Photo left: Toshinobu Inagaki, BB System Co., Ltd.)

The site development was handled by YTC PLUS Co., Ltd. (Headquarters: Yokohama, Kanagawa; Nobuyuki Kawakami, Representative Director), an EC-CUBE Integrate Partner. EC-CUBE will continue to support businesses alongside its partners as an e-commerce platform that fulfills the ideals of operators.

About '@Berry Net', Tackle Berry's E-commerce Site for New and Used Fishing Gear '@Berry Net', which constantly carries a massive used inventory of over 130,000 items, faced challenges with its old PC-centric system, making it 'difficult to search for products' and 'hard to view information' in an era where smartphone usage exceeds 80%. Furthermore, alleviating the 'anxiety over the condition' of one-of-a-kind used items and providing a sense of security online comparable to face-to-face sales was essential for the growth of the e-commerce site.