What is "Try-oooon!!"?

"Try-oooon!!" is a SaaS AI fitting service for apparel e-commerce sites that generates a photorealistic image of a product being worn from a single consumer selfie, allowing it to be shared on social media. It aims to resolve the anxiety of not being able to try on clothes online.

How does "Try-oooon!!" work?

Users access the product detail page of an item they are interested in, upload a selfie, and the AI generates a photorealistic image of them wearing the product. This image can then be shared on social media.

What are the benefits of using "Try-oooon!!" for apparel brands?

Brands can improve their purchase conversion rate (CVR), expand brand awareness through social sharing, and create new customer touchpoints without additional advertising costs. It also helps reduce returns by addressing the uncertainty of fit and appearance.

How easy is it to implement "Try-oooon!!" on an e-commerce site?

Implementation is simple, requiring only the embedding of a JavaScript SDK into the e-commerce site.

What problem does "Try-oooon!!" solve in the apparel e-commerce market?

It addresses the common consumer concern of not being able to try on clothes online, which leads to uncertainty about size, fit, and appearance, often resulting in high return rates. It provides a realistic virtual try-on experience from a single selfie.

Silver Egg Launches "Try-oooon!!", a SaaS for Apparel E-commerce Enabling "Your Own Fitting Experience" from a Single Selfie with Generative AI

Published Mar 30, 2026 10:30 PM ・ Updated Jun 2, 2026 1:01 PM ・ 6 min read ・ Source: PR TIMES

Silver Egg launches "Try-oooon!!", a SaaS for apparel e-commerce that enables AI fitting from a single selfie.

Ilgloom Inc. (Headquarters: Kita-ku, Osaka; President: Susumu Iwata; hereinafter referred to as "Ilgloom"), a consolidated subsidiary, Silver Egg Technology Co., Ltd. (Headquarters: Suita-shi, Osaka; President: Susumu Iwata; hereinafter referred to as "Silver Egg"), today announced the launch of "Try-oooon!!", a SaaS AI fitting service for apparel e-commerce sites. This service generates a photorealistic image of a product being worn in real-time from a single consumer selfie and allows it to be shared on social media. SaaS AI fitting service "Try-oooon!!" for apparel e-commerce

"Try-oooon!!" resolves the "anxiety of not being able to try on" in online purchases, and through the sharing of generated worn images, it is a service that improves the purchase rate (CVR) and expands awareness for apparel brands. It can be implemented simply by embedding the JavaScript SDK into an e-commerce site. Background of Development The domestic apparel e-commerce market continues to expand, with the Ministry of Economy, Trade and Industry estimating the market size (clothing, apparel accessories, etc.) to have reached approximately 2.7 trillion yen in 2023 (*1). On the other hand, "not knowing the size or fit" is cited as a major barrier to purchasing clothing items online, and the return rate for apparel e-commerce is higher compared to other categories. The anxiety of "not knowing if it suits me" when buying clothes online is a common challenge for many consumers. In response to these challenges, conventional online fitting solutions have struggled to balance ease of use and realism, requiring full-body photos or input of body measurements, or merely overlaying images. As a result, the utilization rate of fitting functions has not increased, and e-commerce operators have found it difficult to realize the benefits of implementation. With the rapid advancement of generative AI technology in recent years, it has become possible to generate photorealistic worn images while accurately retaining the characteristics of a person from a single photograph. Silver Egg leverages over 20 years of expertise in AI personalization technology to offer this technological breakthrough as a practical service for apparel e-commerce. Furthermore, the ability to easily share the fitting experience on social media creates opportunities for brands to generate new customer touchpoints without incurring advertising costs. *1 Source: Ministry of Economy, Trade and Industry "Survey on E-commerce" https://www.meti.go.jp/press/2024/09/20240925001/20240925001.html User Experience Flow The AI fitting experience with "Try-oooon!!" is completed in the following 5 steps.

Step 01: Go to the Product Detail Page Access the product detail page of the item you are interested in.

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Source: PR TIMES
Category: News

Silver Egg Launches "Try-oooon!!", a SaaS for Apparel E-commerce Enabling "Your Own Fitting Experience" from a Single Selfie with Generative AI

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