<&be> Haruna Kawaguchi's Secret to Stylish Skin is an 'Easy 3-STEP' Process. New Base Makeup Line CM Released
The makeup brand '&be', produced by Yusuke Kawakita, will release a new web commercial featuring Haruna Kawaguchi on April 7, 2026. The CM promotes an easy 3-step routine for achieving flawless, stylish skin.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:56 (323h 25m after Collected)
**<&be>, produced by hair and makeup artist Yusuke Kawakita, will release the new CM 'Easy Stylish Skin in 3 Steps' featuring brand muse Haruna Kawaguchi starting April 7, 2026 (Tuesday) on the <&be> official website, as well as on official SNS platforms including YouTube, Instagram, X (formerly Twitter), and TikTok.**
The true essence of 'Kawakita Makeup', which brings out one's natural beauty through a minimal process, <&be>'s base makeup line was renewed last year. In addition to enhancing functionality and finish—such as the '&be UV Primer Rich Moist' that leads to a firm and glossy skin impression with high moisturizing power, the '&be Tencealer UV Plus' that covers 10 skin concerns with just one product*, and the '&be Lasting Cushion Foundation' that offers a raw matte skin finish combining matte and glossy elements while providing high coverage despite its thin film—the packaging has also been reborn with a refined design.
In the new CM 'Easy Stylish Skin in 3 Steps' unveiled today, brand muse Haruna Kawaguchi showcases the process of creating overwhelming 'stylish skin' in just 3 steps, holding these renewed base makeup items. Please pay attention to Kawaguchi, who shows a confident and beautiful expression wearing an evenly toned glossy skin, and the secret to her 'stylish skin'.
*Due to makeup effects
## **CM Overview**
The theme of this CM is to unravel the secret of Haruna Kawaguchi's 'stylish skin'. First, in STEP 1, moisturize and add gloss to the skin with '&be UV Primer Rich Moist'. In the following STEP 2, pinpoint and cover* concerning skin issues like dark circles with '&be Tencealer UV Plus'. In the final STEP 3, by layering '&be Lasting Cushion Foundation', a natural 'stylish skin' is easily completed. Through Kawaguchi's flawless and beautiful skin, the CM expresses that anyone can achieve 'worry-free skin' through a minimal process and technique-less application as long as they have <&be>'s base makeup items.
*Due to makeup effects
■Title: &be 'Easy Stylish Skin in 3 Steps' Edition
■CM Full Version URL: https://www.youtube.com/watch?v=-3cDHKX74PE
■Release Date and Time: April 7, 2026 (Tuesday) 11:00
■Release Locations: Official website, Official SNS
The true essence of 'Kawakita Makeup', which brings out one's natural beauty through a minimal process, <&be>'s base makeup line was renewed last year. In addition to enhancing functionality and finish—such as the '&be UV Primer Rich Moist' that leads to a firm and glossy skin impression with high moisturizing power, the '&be Tencealer UV Plus' that covers 10 skin concerns with just one product*, and the '&be Lasting Cushion Foundation' that offers a raw matte skin finish combining matte and glossy elements while providing high coverage despite its thin film—the packaging has also been reborn with a refined design.
In the new CM 'Easy Stylish Skin in 3 Steps' unveiled today, brand muse Haruna Kawaguchi showcases the process of creating overwhelming 'stylish skin' in just 3 steps, holding these renewed base makeup items. Please pay attention to Kawaguchi, who shows a confident and beautiful expression wearing an evenly toned glossy skin, and the secret to her 'stylish skin'.
*Due to makeup effects
## **CM Overview**
The theme of this CM is to unravel the secret of Haruna Kawaguchi's 'stylish skin'. First, in STEP 1, moisturize and add gloss to the skin with '&be UV Primer Rich Moist'. In the following STEP 2, pinpoint and cover* concerning skin issues like dark circles with '&be Tencealer UV Plus'. In the final STEP 3, by layering '&be Lasting Cushion Foundation', a natural 'stylish skin' is easily completed. Through Kawaguchi's flawless and beautiful skin, the CM expresses that anyone can achieve 'worry-free skin' through a minimal process and technique-less application as long as they have <&be>'s base makeup items.
*Due to makeup effects
■Title: &be 'Easy Stylish Skin in 3 Steps' Edition
■CM Full Version URL: https://www.youtube.com/watch?v=-3cDHKX74PE
■Release Date and Time: April 7, 2026 (Tuesday) 11:00
■Release Locations: Official website, Official SNS
FAQ
Who is starring in the new 'be' commercial?
Actress Haruna Kawaguchi, who is the brand muse, is starring in it.
What are the '3STEP' items introduced in the new commercial?
The three items are 'UV Primer Rich Moist', 'Tenshi UV Plus', and 'Lasting Cushion Foundation'.
When will the new commercial be released?
It will be released on April 7, 2026, at 11:00 AM on the official website and official social media channels (YouTube, TikTok, etc.).