[YouTube Subscribers Exceed 1 Million] "Face Dance" Proponent Okyan Mama's Own Cosmetic Brand "Selif" Surpasses 1.08 Million Units Sold
Okyan Mama's YouTube channel, advocating "Face Dance" for self-lifting beauty, has reached 1 million subscribers, and her cosmetic brand "Selif" has sold over 1.08 million units.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
The Japan Self-Lifting Association is pleased to announce that the official YouTube channel operated by its representative, Okyan Mama, has surpassed 1 million subscribers.
This channel has advocated "Face Dance," a unique self-lifting method, and has spread a new value of "beauty achieved by lifting oneself up." It has garnered widespread support across generations and has now reached a significant milestone.
## The Unique Method of "Face Dance"
"Face Dance," advocated by Okyan Mama, is a self-care method that focuses on facial muscles.
Instead of relying on cosmetic surgery or external treatments, the philosophy of "beauty that changes with one's own power" has resonated with many, attracting continuous support.
Through practical videos and explanations on YouTube, Okyan Mama shares beauty habits that can be incorporated into daily life.
## Own Brand "Selif" Also Surpasses 1.08 Million Units in Cumulative Sales
The in-house cosmetic brand "Selif," developed based on the trust cultivated through YouTube, has also surpassed 1.08 million units in cumulative sales.
Recently, its monthly sales have expanded to approximately 30 million yen, growing to an annual sales scale of over 350 million yen.
Developed as a beauty item to be used in conjunction with "Face Dance," Selif has expanded its support based on the trust relationship with its fans.
Furthermore, this growth has been supported by OneTube Inc. (Representative: Taiga Hayami) through YouTube strategy and EC conversion path design assistance, implementing content design reconstruction and brand conversion path optimization. Efforts are being made to evolve YouTube from a "broadcasting medium" into an "asset media that generates sustainable sales."
## Okyan Mama's Comment
"The number 1 million is merely a passing point. I believe that continuing to deliver value to all our supporters is paramount. Through our collaboration with OneTube, the synergy between YouTube and the Selif brand has strengthened. I intend to continue spreading 'beauty achieved by lifting oneself up' in the future."
## Future Outlook
Going forward, we plan to:
- Further popularize the self-lifting culture
- Strengthen the Selif brand
- Expand educational content
We will move forward to the next stage, considering 1 million as a stepping stone.
## Related Information
Okyan Mama Official YouTube
https://www.youtube.com/@okyanmama/videos
Selif Official Website
https://selif.jp/
Japan Self-Lifting Association
https://self-lifting.jp/
This channel has advocated "Face Dance," a unique self-lifting method, and has spread a new value of "beauty achieved by lifting oneself up." It has garnered widespread support across generations and has now reached a significant milestone.
## The Unique Method of "Face Dance"
"Face Dance," advocated by Okyan Mama, is a self-care method that focuses on facial muscles.
Instead of relying on cosmetic surgery or external treatments, the philosophy of "beauty that changes with one's own power" has resonated with many, attracting continuous support.
Through practical videos and explanations on YouTube, Okyan Mama shares beauty habits that can be incorporated into daily life.
## Own Brand "Selif" Also Surpasses 1.08 Million Units in Cumulative Sales
The in-house cosmetic brand "Selif," developed based on the trust cultivated through YouTube, has also surpassed 1.08 million units in cumulative sales.
Recently, its monthly sales have expanded to approximately 30 million yen, growing to an annual sales scale of over 350 million yen.
Developed as a beauty item to be used in conjunction with "Face Dance," Selif has expanded its support based on the trust relationship with its fans.
Furthermore, this growth has been supported by OneTube Inc. (Representative: Taiga Hayami) through YouTube strategy and EC conversion path design assistance, implementing content design reconstruction and brand conversion path optimization. Efforts are being made to evolve YouTube from a "broadcasting medium" into an "asset media that generates sustainable sales."
## Okyan Mama's Comment
"The number 1 million is merely a passing point. I believe that continuing to deliver value to all our supporters is paramount. Through our collaboration with OneTube, the synergy between YouTube and the Selif brand has strengthened. I intend to continue spreading 'beauty achieved by lifting oneself up' in the future."
## Future Outlook
Going forward, we plan to:
- Further popularize the self-lifting culture
- Strengthen the Selif brand
- Expand educational content
We will move forward to the next stage, considering 1 million as a stepping stone.
## Related Information
Okyan Mama Official YouTube
https://www.youtube.com/@okyanmama/videos
Selif Official Website
https://selif.jp/
Japan Self-Lifting Association
https://self-lifting.jp/
FAQ
What kind of method is "Face Dance"?
It's a self-care method focusing on facial muscles, aiming to improve sagging with one's own power, without relying on cosmetic medical procedures.
What are the strengths of the cosmetic brand "Selif"?
Developed as a beauty item to be used with "Face Dance," it expands support based on the trust built with fans through YouTube.
What are the future business development plans?
Plans include further popularizing self-lifting culture, strengthening the Selif brand, and expanding educational content.