Last year's popular "Freezer's Freezer Bags" also get a new design! Three brands including Pokémon design "NEW Kure Wrap" and 8 products to go on sale in limited quantities starting July 1 (Wed).

Kureha Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Katsuyasu Na) will launch limited-edition Pokémon design packages for its household goods brands, including Japan's first food wrap "NEW Kure Wrap," and its new brands "Rakucho" and "iremo" launched in March 2026, sequentially starting July 1, 2026 (Wed).

*1: Sales will end when supplies run out. Release timing and availability may vary by retailer.

Special Website | https://kurelife.jp/campaign/26pokemon/

"NEW Kure Wrap" was the first household food wrap launched in Japan in July 1960.

In July 2026, it will celebrate its 66th anniversary, and as a long-selling product loved by everyone, it has continuously "evolved."

[Official HP "History of Kure Wrap" | https://kurelife.jp/products/newkrewrap/history/]

In addition to "NEW Kure Wrap" and "iremo Freezer Bags," which were popular last year with their Pokémon design packages, this year we have also prepared Pokémon designs for "Rakucho Aluminum Foil for Frying Pans" and "Rakucho Cooking Sheet."

[About the Pokémon Design Lineup]

The following 3 brands and 8 products are eligible.

● "NEW Kure Wrap"

1 Pokémon Design NEW Kure Wrap Regular 50m

2 Pokémon Design NEW Kure Wrap Mini 50m

3 Pokémon Design NEW Kure Wrap Mini Mini 50m

● "iremo"

4 Pokémon Design iremo Freezer Bags S

5 Pokémon Design iremo Freezer Bags M

6 Pokémon Design iremo Freezer Bags L

● "Rakucho"

7 Pokémon Design Rakucho Aluminum Foil for Frying Pans M 7m

8 Pokémon Design Rakucho Cooking Sheet L 5m

This year's Pokémon design packages not only have an expanded lineup but also incorporate more details than last year, highlighting the cuteness of the Pokémon. With hidden Pokémon that you can find if you look closely, and special features that appear when all sizes are lined up, these design packages are full of irresistible points for Pokémon fans. The 8 products across 3 brands, featuring a total of 52 Pokémon, have been further refined to satisfy you even more than last year and will add color to your kitchen again this year!

[Product Lineup Introduction]

◆ NEW Kure Wrap

The ease of use that prevents food oxidation and keeps it fresh and moist remains the same, with packages adorned with Pokémon.

Lineup 1

"Pokémon Design NEW Kure Wrap Regular 50m"

Pikachu and Koduck appear on the front.

A cute design with the tag team of these two Pokémon livens up NEW Kure Wrap.

Lineup 2

"Pokémon Design NEW Kure Wrap Mini 50m"

Pikachu and Slowpoke appear on the front.

The easygoing Slowpoke is relaxing all over the package.

Lineup 3

"Pokémon Design NEW Kure Wrap Mini Mini 50m"

Pikachu, Farfetch'd, and Pichu appear on the front.

Farfetch'd, which can cut various things with the stem it holds, is a perfect match for "NEW Kure Wrap."

Try to find the Galarian form of Farfetch'd hidden somewhere on the package.

The mini mini size also features Pichu, the pre-evolution of Pikachu. This size is convenient for children's dishes and meals.

Please enjoy the cute packaging with your children!

If you look closely at the "Pokémon Design NEW Kure Wrap" series packages...

The "Wrap Finder Seal," which makes it easier to find the opening of the wrap, has also been redesigned.

This seal, which you will always see when using the product, features a silhouette of Pikachu, aiming for a design that makes you excited to start using the product.

On the sides of the package, silhouettes of different Pokémon appear depending on the size.

With Pokémon adorning the sides as well, the design is cute from any angle, with Pokémon peeking out when stacked with other kitchen items.

If you line up all three sizes of the "Pokémon Design NEW Kure Wrap" series...

To commemorate the 30th anniversary of the Pokémon series in 2026,

"First Partner Pokémon" from the first game "Pokémon Red and Green" to the latest game "Pokémon Scarlet and Violet" are gathered! Please enjoy them by lining up all three types.

◆ iremo

The "iremo Freezer Bags" feature a gusseted bottom for upright storage and can be used for freezing and microwave thawing, just like the regular product. The packages feature a total of 29 Pokémon gathered together. Furthermore, the legendary Pokémon Articuno, which was popular last year as "Freezer's Freezer Bags," also appears this year as a prominent silhouette on all S, M, and L sizes. It is the only Pokémon designed on all types of packages and bags, making it a must-have for Articuno fans to complete the collection.

Lineup 4

"Pokémon Design iremo Freezer Bags S"

Pikachu and Charmander appear on the front.

The package color is primarily red, with Fire-type Pokémon gathered on the top.

Lineup 5

"Pokémon Design iremo Freezer Bags M"

Pikachu and Squirtle appear on the front.

The package color is primarily blue, with Water-type Pokémon gathered on the top.

Lineup 6

"Pokémon Design iremo Freezer Bags L"

Pikachu and Bulbasaur appear on the front.

The package color is primarily green, with Grass-type Pokémon gathered on the top.

If you look closely at the "Pokémon Design iremo Freezer Bags" series packages...

Articuno appears on all bag sizes! Each pose emphasizes Articuno's beautiful wings. Also, pay attention to the design that evokes frozen storage, fitting for an Ice-type Pokémon!

Additionally, one "First Partner Pokémon" from the Kanto and Paldea regions are designed on each.

Please try to collect all the types. It's also fun to put your daily necessities in the bags and go out with your favorite Pokémon!

Pikachu and the "First Partner Pokémon" are gathered on the front of the package! Can you identify all the silhouettes?

On the top of the package, Articuno's silhouette and the "First Partner Pokémon" are gathered by type, making it cute from any angle. Articuno's design is also featured here, exuding the presence of a legendary Pokémon through its silhouette.

If you line up the 3 sizes,

The "First Partner Pokémon" from "Pokémon Scarlet and Violet" and earlier games are gathered! Please enjoy them by lining up all three types.

Pikachu and the "First Partner Pokémon" appear on the sides of the package.

With Pokémon adorning the sides as well, the design is cute from any angle, with Pokémon peeking out when stacked with other kitchen items.

◆ Rakucho

Lineup 7

"Pokémon Design Rakucho Aluminum Foil for Frying Pans M 7m"

"Rakucho Aluminum Foil for Frying Pans," which prevents sticking and burning without oil for beautiful cooking results, features Snorlax and Munchlax on the front.

Let's cook delicious food with the foil sheet!

In line with the material of foil sheets, many Steel-type Pokémon such as Lucario, Jirachi, Magnemite, Meltan, and Tinkaton appear. Furthermore, the foil sheet itself features an all-over Poké Ball pattern! You can enjoy the Pokémon design even while cooking.

On the side of the package, Melmetal, the evolved form of Meltan, appears on the front.

The Pokémon on the opposite side are a surprise after opening the package!

Lineup 8

"Pokémon Design Rakucho Cooking Sheet L 5m"

The "Rakucho Cooking Sheet," which can be used for various purposes such as making sweets, steaming, as a drop lid, and for wrapping, making cooking fun, features Chansey, Happiny, and Blissey along with Pikachu on the front of the package.

Berries are designed on the side of the package. The "Berries" on the opposite side are a surprise after opening the package!

Other Pokémon that evoke sweets, such as Swirlix, Vanillite, and Alcremie, also appear, making it a design that makes you want to cook and bake!

Special Website

https://kurelife.jp/campaign/26pokemon/

Sales Information

● Release Date: Sequential release starting July 1, 2026 (Wed)

● Sales Regions and Channels: Supermarkets, drugstores, EC sites, etc., nationwide

● Price: *Open price

[Copyright Notice]

Please include the following copyright notice when using images.

©Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku ©Pokémon

Information will be sequentially released on official SNS!

Information regarding the "Pokémon Design Package" will also be sequentially released on our official SNS.

● Official Instagram: Kure Wrap [Official] (@krewrap_kureha)

● Official X: Kuremaru [Kure Wrap Official] (@krewrap_kureha)

● Official TikTok: Kure Wrap [Kureha Official] (@krewrap_kureha)

● Official YouTube: Kureha Official Channel

Company Overview

Company Name: Kureha Co., Ltd.

President and CEO: Katsuyasu Na

Headquarters Location: 3-3-2 Nihonbashi-Hamacho, Chuo-ku, Tokyo

Date of Establishment: June 21, 1944

Business Activities: Manufacturing and sales of functional, chemical, and resin products

HP: https://www.kureha.co.jp/