A New Proposal to Enjoy with an “Oshikatsu” Feeling! “Oshi no Hi March” Video Released for Golden Week
The Japan Amusement Machine Industry Association (JAMIA) has released a promotional video for its new initiative, "Oshi no Hi," which encourages players to find and enjoy their favorite pachinko/pachislot machines or characters, similar to "Oshikatsu" (fandom activities). The event, featuring trial corners and exclusive goods, aims to make pachinko and pachislot more accessible and enjoyable for beginners during Golden Week.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 17:24 (5h 52m after Collected)
The Japan Amusement Machine Industry Association (JAMIA, Chairman: Yoshinori Enomoto) will release a promotional video titled "Oshi no Hi March" on April 14th, as part of the PACHI-PACHI-7 Project. This video is for the pre-test (May 2nd and 3rd) of the event "Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi"), organized by four organizations related to pachinko halls.
"Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi") is a new initiative aimed at allowing people to more easily experience the fun of pachinko and pachislot. It proposes a new way of playing called "Oshi Pachi" and "Oshi Slo," where players find and enjoy their favorite machines or characters, much like the "Oshikatsu" (fandom activities) that have become popular in recent years.
In this video, "Oshi no Hi March," many "Big Clappies" appear, expressing their individual ways of enjoying themselves to a cheerful march rhythm. With a catchy song that makes you want to hum along, the video pop-artfully conveys the joy of finding your "Oshi" (favorite). Details about "Oshi no Hi" and participating stores can be found on the special website.
On the day of the pre-test event, a "Trial Corner" will be set up where visitors can play popular anime-themed and the latest pachinko/pachislot machines without spending money. In addition to limited special goods, original "PARLOR NICOLE" goods produced by PACHI-PACHI-QUEEN Nicole Fujita, which will be unveiled for the first time at "Nico Nico Chokaigi" scheduled for April 25th and 26th, 2026, will also be offered as prizes.
The event is designed for even beginners to enjoy casually, so please come and visit with your family and friends as one of your Golden Week destinations.
■Web Movie Overview
"Oshi no Hi March": https://youtu.be/ksD6Fl9EB0I
Release Date: Tuesday, April 14, 2026
Starring: Big Clappy
Available on: PACHI-PACHI-7 Official Website / Official YouTube, etc.
・Website https://pachi-pachi-7.jp/
・X https://x.com/KIBUNPACHIPACHI
・LINE https://line.me/R/ti/p/@804umpbp
■"Oshi no Hi" Campaign Starts April 17th
To commemorate "Oshi no Hi," a Follow & Repost Campaign will be held utilizing the official X (formerly Twitter) account of the KIBUN PACHI-PACHI Committee. In this campaign, 10 winners will be selected daily by lottery from those who follow the target account and repost the relevant post, receiving a QUO Card Pay worth 523 yen. Furthermore, posting with the hashtag "#May2and3isOshinoHi" will double your chances of winning. A total of 170 winners (10 daily) will be selected from April 17th to May 3rd.
■About "Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi")
"Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi") is an initiative promoted by the Pachinko/Pachislot Industry "Oshi no Hi" Committee, proposing new ways to enjoy pachinko and pachislot. It incorporates the concept of "Oshikatsu" (fandom activities), which has become popular in recent years, advocating a style of play called "Oshi Pachi" and "Oshi Slo" where players find and enjoy their favorite machines or characters. The aim is to make the appeal of pachinko and pachislot more accessible to beginners and inexperienced players through "trial play" and the provision of limited prizes. The events on May 2nd and 3rd are positioned as a test run, and future developments will be pursued while verifying their effectiveness.
Special Website: https://www.nichiyukyo.or.jp/oshinohi/
■About the "PACHI-PACHI-7 Project"
This project aims to provide the ultimate entertainment by disseminating the inherent appeal of pachinko and pachislot as games, along with the latest information. Many initiatives are planned to invigorate the entire industry.
In April 2026, "PARLOR NICOLE," an experiential exhibition for beginners filled with the ideals of PACHI-PACHI-QUEEN, who deeply loves pachinko, will appear at Nico Nico Chokaigi 2026 (scheduled for April 25th and 26th) held at Makuhari Messe. The "PACHI-PACHI-7" project also plans various other promotional measures with the theme of "taking smiles home from pachinko halls," allowing people to enjoy the lingering excitement of pachinko and pachislot in their daily lives, so please look forward to them.
"Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi") is a new initiative aimed at allowing people to more easily experience the fun of pachinko and pachislot. It proposes a new way of playing called "Oshi Pachi" and "Oshi Slo," where players find and enjoy their favorite machines or characters, much like the "Oshikatsu" (fandom activities) that have become popular in recent years.
In this video, "Oshi no Hi March," many "Big Clappies" appear, expressing their individual ways of enjoying themselves to a cheerful march rhythm. With a catchy song that makes you want to hum along, the video pop-artfully conveys the joy of finding your "Oshi" (favorite). Details about "Oshi no Hi" and participating stores can be found on the special website.
On the day of the pre-test event, a "Trial Corner" will be set up where visitors can play popular anime-themed and the latest pachinko/pachislot machines without spending money. In addition to limited special goods, original "PARLOR NICOLE" goods produced by PACHI-PACHI-QUEEN Nicole Fujita, which will be unveiled for the first time at "Nico Nico Chokaigi" scheduled for April 25th and 26th, 2026, will also be offered as prizes.
The event is designed for even beginners to enjoy casually, so please come and visit with your family and friends as one of your Golden Week destinations.
■Web Movie Overview
"Oshi no Hi March": https://youtu.be/ksD6Fl9EB0I
Release Date: Tuesday, April 14, 2026
Starring: Big Clappy
Available on: PACHI-PACHI-7 Official Website / Official YouTube, etc.
・Website https://pachi-pachi-7.jp/
・X https://x.com/KIBUNPACHIPACHI
・LINE https://line.me/R/ti/p/@804umpbp
■"Oshi no Hi" Campaign Starts April 17th
To commemorate "Oshi no Hi," a Follow & Repost Campaign will be held utilizing the official X (formerly Twitter) account of the KIBUN PACHI-PACHI Committee. In this campaign, 10 winners will be selected daily by lottery from those who follow the target account and repost the relevant post, receiving a QUO Card Pay worth 523 yen. Furthermore, posting with the hashtag "#May2and3isOshinoHi" will double your chances of winning. A total of 170 winners (10 daily) will be selected from April 17th to May 3rd.
■About "Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi")
"Oshi Pachi no Hi / Oshi Slo no Hi" (commonly known as "Oshi no Hi") is an initiative promoted by the Pachinko/Pachislot Industry "Oshi no Hi" Committee, proposing new ways to enjoy pachinko and pachislot. It incorporates the concept of "Oshikatsu" (fandom activities), which has become popular in recent years, advocating a style of play called "Oshi Pachi" and "Oshi Slo" where players find and enjoy their favorite machines or characters. The aim is to make the appeal of pachinko and pachislot more accessible to beginners and inexperienced players through "trial play" and the provision of limited prizes. The events on May 2nd and 3rd are positioned as a test run, and future developments will be pursued while verifying their effectiveness.
Special Website: https://www.nichiyukyo.or.jp/oshinohi/
■About the "PACHI-PACHI-7 Project"
This project aims to provide the ultimate entertainment by disseminating the inherent appeal of pachinko and pachislot as games, along with the latest information. Many initiatives are planned to invigorate the entire industry.
In April 2026, "PARLOR NICOLE," an experiential exhibition for beginners filled with the ideals of PACHI-PACHI-QUEEN, who deeply loves pachinko, will appear at Nico Nico Chokaigi 2026 (scheduled for April 25th and 26th) held at Makuhari Messe. The "PACHI-PACHI-7" project also plans various other promotional measures with the theme of "taking smiles home from pachinko halls," allowing people to enjoy the lingering excitement of pachinko and pachislot in their daily lives, so please look forward to them.