From Japan to the World. A Female Executive's Future Vision: 'Making Japan's Proud "Spiritual Richness" a Global Standard'

On April 1, 2026, we have a dream. A society where Japanese handiwork and organic gentleness blend into homes around the world, and everyone can "love themselves and the world."

create Inc. (Headquarters: Nishi-ku, Osaka City, Osaka Prefecture, CEO: Saya Yoshida) supports PR TIMES' project "April Dream," which designates April 1 as a "day to talk about dreams," and declares our dream here.

The dream of create Inc. is to "deliver Japan's aesthetics, culture, and respect for nature to the world as borderless values."

At the root of this dream is the foundational experience of our representative, Saya Yoshida.

When she previously lived abroad, what Yoshida witnessed was pure respect for Japanese culture, but paradoxically, the reality that the true quality of Japanese products and the depth of its culture had not yet been correctly conveyed.

When she reconsidered Japan from the "outside world," she realized how much potential there is to heal and enrich the world through the four seasons of Japan, appreciation for materials, and meticulous craftsmanship, which she had taken for granted.
"Japanese culture can be more proud. It should be loved more."

That conviction led to the establishment of create Inc. in 2023, and the challenge in Japan.

■ Current Journey: Connecting Japan, the World, and "Authenticity"
We are currently developing businesses that serve as cultural bridges to connect Japan, the world, and "authenticity (being oneself)."

1. Organic & Naturally Derived Select Shop
Based on the belief that "loving yourself leads to loving the world," we carefully select items that are kind to the earth and condition the mind and body of the user. Centered on products that utilize excellent Japanese techniques and natural materials, we propose "breathing space" in urban life.

2. Experiential Workshops for Inbound Tourists
To allow visitors to take back "memories of experiences" rather than mere tourism consumption to the world, we offer the following two programs.

"Ramen Making Experience" to create the ultimate bowl: Through Japan's national dish, ramen, participants learn about dashi culture and culinary precision with their five senses.
"Handmade Accessories" to give shape to thoughts: Making one-of-a-kind treasures incorporating the essence of Japanese aesthetics.

These are all the sparks of the "transmission of Japan" that we dream of.
(Image: Many foreigners participated in the ramen class.)

■ The Scenery of the Future We Envision: Japan and the World We Believe In
Our dream is not just to expand our business. It is a process of rewriting the "invisible richness" that the country of Japan possesses into a universal language.

1. Delivering the "Goodness" of Japan to a Deep Place in the Heart
What we want to convey is not Japan as a superficial boom. We believe that the "spirituality" and "mindful living" that Japanese people have cherished since ancient times are the healing sought by the world today. Through our activities, we want to create opportunities for people all over the world to realize the richness inside themselves.

2. Expanding the Circle of "Empathy" Beyond Borders
Even if languages and cultures differ, the joy of eating something delicious and the sense of accomplishment when creating something with one's own hands are universal. Through workshops and products, we want to increase places around the world where people can instinctively feel "Japan is great" and "this moment is happy."