YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
Key facts
- YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan
- YOMIKO has published a consumer and behavioral survey report covering the top five regions for inbound tourism to Japan.
- Date: March 29, 2026
Direct answer
YOMIKO has published a consumer and behavioral survey report covering the top five regions for inbound tourism to Japan.
- Citation
- YOMIKO Releases 'Inbound Demand Comprehensive Survey Report' to Enhance Understanding of International Visitors to Japan (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
YOMIKO has published a consumer and behavioral survey report covering the top five regions for inbound tourism to Japan.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 00:57
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1412h 29m after Published)
Yomiko Advertising Inc. (Headquarters: Minato-ku, Tokyo; President: Hideyuki Kikuchi; hereinafter 'YOMIKO') has conducted a survey on the realities of inbound tourism to accurately capture the current robust demand. The survey targeted the top five regions in terms of visitor numbers and consumption—China, Hong Kong, Taiwan, South Korea, and the United States—examining their travel consciousness, behaviors during trips, and consumption trends. The results have been compiled into a report designed to assist companies in developing efficient communication strategies, sales tactics, and product development.
【Key Survey Findings (Regional Characteristics)】
China: Long stays with high budgets. Strong interest in pop culture and nature experiences.
Hong Kong: Many repeat visitors with a balanced interest in cities and nature. Higher budgets.
Taiwan: Visiting with a 'weekend getaway' mindset. High frequency of travel with friends/acquaintances. High appreciation for Japanese food.
South Korea: High demand for short, casual trips. Strong interest in hot springs and Okinawa.
USA: Longest average stay and highest budget. Shopping ranks in the top three experiences.
■ Regional Characteristics
China: 44% of visitors are affluent individuals with assets over $1 million. The average stay is 7 days with an average budget of 550,000 JPY. They find 'nature experiences,' 'cultural experiences,' and 'pop culture' to be the primary attractions of Japan.
Hong Kong: With an average of 6.3 visits, they view Japan as an extension of domestic travel. Their average budget is 480,000 JPY, and they show a balanced interest in cities, nature, and Japanese cuisine.
Taiwan: Travel with friends and acquaintances is higher than in other countries at 19%. With an average of 5.3 visits, they show strong interest in cultural experiences and high appreciation for Japanese food.
South Korea: With an average budget of 290,000 JPY, the ease of access makes it a popular destination for affordable trips, with high interest in hot springs (ryokan) and Okinawa.
USA: The average stay is the longest at 8.6 days, with an average budget of 690,000 JPY. There are many family trips with preschool children, and there is a high interest in shopping.
■ Category Characteristics (Partial)
Dining: 'Japanese food (Washoku, Sushi, Wagyu)' is highly regarded by visitors from Taiwan, Hong Kong, and others.
FAQ
What is the main purpose of the 'Inbound Demand Comprehensive Survey Report' released by YOMIKO Advertising Inc.?
The report aims to enhance the understanding of international visitors to Japan by accurately capturing the current robust demand and providing insights for companies to develop effective strategies.
Which five regions were targeted in YOMIKO's inbound tourism survey?
The survey targeted China, Hong Kong, Taiwan, South Korea, and the United States, which are the top five regions in terms of visitor numbers and consumption.
What aspects of international visitors' travel consciousness, behaviors, and consumption trends were examined in the survey?
The survey examined travel consciousness, behaviors during trips, and consumption trends, covering travel realities, information sources, and intentions across experiences, food, accommodation, shopping, and destinations.
What are the key regional characteristics identified for Chinese visitors in the survey findings?
Chinese visitors are characterized by long stays with high budgets, a strong interest in pop culture and nature experiences, and 44% are affluent individuals with assets over $1 million.
What specific travel interests are highlighted for visitors from South Korea according to the survey?
South Korean visitors show a high demand for short, casual trips and have a strong interest in hot springs and Okinawa.