Yokohama Vanilla Makes Its Yamanashi Debut! Permanent Sales Launch at Fuji-Q Highland!

Yokohama Vanilla – Salted Vanilla Financier

Yokohama Vanilla Co., Ltd. (Headquarters: Nishi-ku, Yokohama City, Kanagawa Prefecture; CEO and President: Yuto Takahashi; hereinafter “the company”), the company behind the Yokohama-based gift sweets brand 'Yokohama Vanilla', is pleased to announce the permanent sales launch of its flagship product, the 'Salted Vanilla Financier', and the 'Salted Vanilla Creamy Sablé'—renowned for its 'crumbly' and 'meltingly smooth' texture—at Fuji-Q Highland.

Perfect as a special gift for loved ones or a delightful treat for yourself to brighten everyday life.

All products are individually packaged, shelf-stable, and easy to share.

We invite residents and visitors of Yamanashi Prefecture to enjoy this beloved Yokohama souvenir.

Sales Overview

Location: SHOP FUJIYAMA at Fuji-Q Highland

Period: From Thursday, July 16, 2026

Method: Open sales

Hours: 9:00 AM – 6:00 PM

※ In accordance with Fuji-Q Highland’s operating hours.

Products:

- Salted Vanilla Financier • 3-piece mini gift box • 6-piece gift box

- Salted Vanilla Creamy Sablé • 8-piece mini gift box • 16-piece gift box

Pricing:

- Salted Vanilla Financier • 3-piece: ¥1,100 (tax included) • 6-piece: ¥2,160 (tax included)

- Salted Vanilla Creamy Sablé • 8-piece: ¥1,550 (tax included) • 16-piece: ¥2,970 (tax included)

Official Fuji-Q Highland website here!

※ Photos and illustrations are for illustrative purposes only.

※ Prices include consumption tax.

※ To ensure wider availability, purchase limits per customer may apply.

※ Limited stock available; sold out items cannot be restocked.

※ Quantities are limited. Sales will end once stock is depleted.

◾️ Special 'Bani-Maru Sticker' Gift Campaign

For every two 6-piece 'Salted Vanilla Financier' gift boxes purchased at the sales location, customers will receive one exclusive monthly-limited 'Bani-Maru Sticker' featuring a unique design.

For July, the 'Surfing Version' sticker will be offered.

'Bani-Maru Sticker – Surfing Version'

※ Limited quantities available. Offer ends when supplies run out.

Product Lineup

◾️ Gift Sweets

【First Launch】Salted Vanilla Financier

World Record Holder: Most Financiers Sold in 12 Hours

◾️ Pricing

• 3-piece mini gift box, individually wrapped: ¥1,100 (tax included) • 6-piece gift box, individually wrapped: ¥2,160 (tax included)

◾️ Sales Locations

Yokohama Takashimaya Store, Shin-Yokohama Station (East Shinkansen Ticket Gate), Tokyo Station (outside ticket gates) 'PRECIOUS DELI TOKYO', Akarenga [Depot], Ebina SA (Uphill), Yokohama Minatomirai Man'yō Club, GOODIES YOKOHAMA, Marine Tower Shop, Yokohama Memories (Sogo Yokohama, Landmark Plaza, Laxiss Front), Wondaria Yokohama Supported by Umios, Yokohama Goods Yokohama 001 (Takashimaya Yokohama), Takashimaya Yokohama B1F 'Foodies' Port1 Meika Hyakusen', gooz Ichō Namiki-dōri Store, Lawson S YCAT Store, and various pop-up stores

Made with 100% domestically sourced wheat flour, this meticulously crafted vanilla financier features a moist interior and crisp exterior. Using state-of-the-art tunnel ovens with precise temperature control, the cakes are baked at high heat for a short duration, locking in moisture, vanilla aroma, and flavor. Finally, each piece is hand-sprinkled with rock salt, completing Yokohama Vanilla’s signature 'Salted Vanilla Financier'.

On its launch day in February 2025, it achieved the Guinness World Records™ title for the most financiers sold in 12 hours. As the flagship product representing both the 'Yokohama Vanilla' brand and the company, it has become a must-have souvenir from Yokohama.

[Product Video] Salted Vanilla Financier (Narration: Yuto Takahashi)

Product details here!

【Second Launch】Salted Vanilla Creamy Sablé

Yokohama Vanilla – Salted Vanilla Creamy Sablé

◾️ Pricing

• 8-piece mini gift box, individually wrapped: ¥1,550 (tax included) • 16-piece gift box, individually wrapped: ¥2,970 (tax included)

◾️ Sales Locations

Yokohama Takashimaya Store, Shin-Yokohama Station (East Shinkansen Ticket Gate), Akarenga [Depot], Ebina SA (Uphill), Yokohama Minatomirai Man'yō Club, GOODIES YOKOHAMA, Yokohama Memories (Sogo Yokohama, Landmark Plaza, Laxiss Front), Wondaria Yokohama Supported by Umios, Yokohama Goods Yokohama 001 (Takashimaya Yokohama), Takashimaya Yokohama B1F 'Foodies' Port1 Meika Hyakusen', gooz Ichō Namiki-dōri Store, Lawson S YCAT Store, and various pop-up stores

The second release in the Yokohama Vanilla gift sweets series, conceptualized as 'a premium bite-sized treat perfect for casual gifting'.

With its elegant packaging and refined taste, it has gained high acclaim not only as a Yokohama souvenir but also as a stylish gift suitable for sharing.

Its greatest appeal lies in the contrast of textures achieved through precise temperature control. With the first bite, the delicate sablé crumbles 'crumbly', immediately followed by the rich, house-made vanilla chocolate cream melting 'smoothly'. Finished with a sprinkle of pink Andes mountain rock salt, it adds a crisp finish and leaves a deep, lingering aftertaste.

Paired with the rich aroma of natural Bourbon vanilla extract, the flavors harmonize and dissolve on the tongue—truly a blissful experience.

[Product Video] Salted Vanilla Creamy Sablé (Narration: Yuto Takahashi)

Product details here!

About 'Yokohama Vanilla' – A Gift Sweets Brand from Yokohama

【Brand Story】~The Sea Breeze of Yokohama~ The Eternal Dream of Vanilla

Founded by Yuto Takahashi, a native of Yokohama, 'Yokohama Vanilla' is a gift sweets brand born from his personal vision of the city. To realize his ideal, professionals from renowned partner companies with proven track records in premium gift confections have come together to meticulously develop every aspect—from ingredients to production methods.

Company Overview & CEO Profile

Yokohama Vanilla Inc.

Former Name: YX factory Inc.

Headquarters: Yokohama City, Kanagawa Prefecture

Representative: CEO and President Yuto Takahashi

Yuto Takahashi – Profile

Born in 1999 in Yokohama City. Active in TV, theater, and concerts since joining an entertainment agency in 2015. In 2024, he left the agency and founded YX factory Inc. (now Yokohama Vanilla Inc.) in Yokohama, serving as CEO and President. As a startup entrepreneur, he is currently launching the Yokohama-based gift sweets brand 'Yokohama Vanilla'.

Official SNS Links for Yokohama Vanilla & Yuto Takahashi

Inquiries Regarding This Announcement