Yokohama Vanilla to Launch Visual Advertising Campaign on "Minatomirai Station Platform Door Vision"!

Yokohama Vanilla Co., Ltd. (Yokohama City, Kanagawa Prefecture, CEO Yuto Takahashi, hereinafter referred to as "the Company"), which operates the Yokohama-born gift sweets brand "Yokohama Vanilla," announces that it will launch a visual advertising campaign on the platform door vision at Minatomirai Station.

Finally, advertisements will be displayed in Minatomirai, an area symbolizing Yokohama. Following the large-scale advertising campaign during the year-end and New Year holidays, CEO Yuto Takahashi will once again appear in the visuals. The station premises will be colorfully adorned with the world view of "Yokohama Vanilla."

Furthermore, various products perfect for souvenirs are available at stores around Minatomirai Station, the advertising location, including "Yokohama Minatomirai Manyo Club," "GOODIES YOKOHAMA" inside Yokohama World Porters, and "Yokohama Memories Landmark Plaza Store." For a special gift for a loved one, or a reward for yourself to brighten your daily life, please make use of "Yokohama souvenirs that bring joy."

Overview of the Advertising Campaign Display Location: Minatomirai Station Platform Door Vision Display Period: April 1, 2026 (Wed) - September 30, 2026 (Wed) *Photos and illustrations are for illustrative purposes only. *Please refrain from making inquiries to station/train staff or store staff. *When viewing or photographing the advertisement, please be considerate of other customers.

◾️ Details of the Visual Advertisement ◾️ Minatomirai Station Platform Door Vision Display Image

◾️ CEO Comment Yuto Takahashi, Representative Director and CEO, Yokohama Vanilla Co., Ltd. It's finally happening! It has been decided that we will place a visual advertisement on the platform door vision at Minatomirai Station! I am truly grateful to be able to display it in a long-desired location!

Minatomirai Station is arguably a must-use for anyone visiting Yokohama for sightseeing. Just thinking about "Yokohama Vanilla" being seen in such a place makes me excited! When you use Minatomirai Station, please be sure to check it out! If you come to Yokohama, it's Yokohama Vanilla!!!

Yokohama Vanilla Product Lineup ◾️ Gift Sweets 【First Edition】Salt Vanilla Financier World's No. 1 for the most financiers sold in 12 hours

◾️ Sales Price ・Mini gift box with 3 pieces, individually wrapped: 1,100 yen (tax included) ・Gift box with 6 pieces, individually wrapped: 2,160 yen (tax included) ◾️ Sales Stores ・Yokohama Takashimaya Store, PLUSTA Cubic Plaza Shin-Yokohama East, Gift Kiosk Shin-Yokohama, Red Brick [Depot], Ebina SA Upbound, and other limited-time pop-up stores

Made with 100% domestic wheat flour. This is a carefully crafted vanilla financier, baked to be moist on the inside and crispy on the outside. By finely adjusting the state-of-the-art tunnel oven and baking at high temperatures for a short time, we have firmly sealed in moisture, vanilla, and deliciousness. Finally, by carefully sprinkling rock salt one by one, Yokohama Vanilla's proud "Salt Vanilla Financier" is complete. This product was certified by Guinness World Records™ in February 2025. As the flagship product representing the "Yokohama Vanilla" brand and our company, we aim to establish it as a new standard for Yokohama-born gift sweets.

【Product Movie】Salt Vanilla Financier (Narration: Yuto Takahashi) Click here for product details!

【New Product】Salt Vanilla Creamy Sable Yokohama Vanilla "Salt Vanilla Creamy Sable"

◾️ Sales Price ・Mini gift box with 8 pieces, individually wrapped: 1,550 yen (tax included) ・Gift box with 16 pieces, individually wrapped: 2,970 yen (tax included) ◾️ Sales Stores ・Yokohama Takashimaya Store, PLUSTA Cubic Plaza Shin-Yokohama East, Gift Kiosk Shin-Yokohama, and other limited-time pop-up stores

This is the second gift sweets product from Yokohama Vanilla, conceptualized as "a premium bite you want to casually give." The greatest charm is the new textural contrast born from precise temperature control. First, with one bite, the delicately baked sable crumbles "fluffy," and immediately after, the rich special vanilla chocolate cream generously wrapped inside melts "smoothly." The pink rock salt from the Andes Mountains, sprinkled as a finishing touch, sharpens the taste and leaves a deep aftertaste. Combined with the rich flavor of abundant natural Bourbon vanilla extract, enjoy a truly blissful experience where everything melts together on your tongue.

【Product Movie】Salt Vanilla Creamy Sable (Narration: Yuto Takahashi) Click here for product details!

◾️ Limited "Fresh" Sweets 【Yokohama Takashimaya Store Exclusive! Fresh Sweets】Cream Financier Choux Double Fresh Yokohama Vanilla "Cream Financier Choux Double Fresh"

◾️ Sales Price ・1 piece: 695 yen ◾️ Sales Stores ・Yokohama Vanilla Yokohama Takashimaya Store *Sales are limited to 2 items per person.

This is a "cream bomb" characterized by its overflowing double cream with every bite. It is a limited fresh sweet that consistently sells out and draws long queues daily as a featured product at the Yokohama Takashimaya store. Developed precisely because Yokohama Vanilla specializes in financiers, the choux pastry baked with a double-texture method offers a new "fluffy, moist" sensation. A rich, smooth vanilla chocolate is coated on the surface, and the pink rock salt from the Andes Mountains, used as a finishing touch, expresses a "sea breeze-like flavor." Experience a truly "violent" sense of satisfaction and luxury.

【Product Movie】Cream Financier Choux Double Fresh (Narration: Yuto Takahashi) Click here for product details!

What is Yokohama-born gift sweets brand "Yokohama Vanilla"? 【Brand Story】~Yokohama's Sea Breeze~ Eternal Dream Vanilla Yokohama Vanilla is a Yokohama-born gift sweets brand planned and developed by Yuto Takahashi, who grew up in Yokohama, based on his own image of Yokohama. To pursue Takahashi's ideals, professionals from various partner companies with extensive experience in creating famous gift sweets have gathered from the industry, meticulously focusing on ingredients and manufacturing methods.

Company Profile / Representative Profile