Yokohama F. Marinos Sports Club Co., Ltd. (Yokohama FC) has established the 'Yokohama FC Sustainability Story,' a company-wide guiding framework aimed at accelerating the club's sustainable growth and contributions to the local community. Today, we are pleased to announce the launch of a dedicated webpage for this initiative.
▼ Yokohama FC Sustainability Story Special Page https://yokohamafc.com/sustaina/
Background: Ensuring the Club's Continued Existence
For Yokohama FC, sustainability is not a special or isolated effort. A professional football club does not exist solely within the pitch; it operates within the community and is supported by many people. Rather than relying solely on sporting performance—such as match results or promotion/relegation—our focus extends beyond the stadium to building trust with the local community and enriching people's lives. These 'off-pitch connections' create a positive cycle that, in turn, brings vitality to the stadium and establishes a stable foundation for a club that will endure for 100 years. It is with this vision that we have developed our Sustainability Story.
Alignment with J.League Climate Action 'Sport Positive Leagues (SPL)'
In recent years, climate change has emerged as an urgent issue threatening the safe environment in which children can enjoy football. Yokohama FC is actively participating in 'Sport Positive Leagues (SPL),' an international environmental benchmark adopted by all 60 J.League clubs as part of the J.League Climate Action initiative. The development and public disclosure of this Sustainability Story represent a key action aligned with SPL's requirement for clubs to establish long-term, comprehensive policies and strategies.
Comment from Yokohama F. Marinos Sports Club Co., Ltd. (Yokohama FC)
Continuing football in this city. Valuing human connections. Moving forward, Yokohama FC will evolve into a community 'hub' that collaborates with local authorities and partner companies to jointly address social challenges. Shifting from 'support' to 'co-creation,' we will continue to consider how today's choices can lead to a richer future for both the club and the community. We will remain a club that brings color and joy to the people of Yokohama. Together, let's build the future.
Yokohama FC's 'Six Key Themes (Materiality)' and Rationale
Yokohama, our hometown, has many distinct characteristics: areas with high numbers of children, diverse populations due to high migration, and rich natural environments. By combining these 'uniquely Yokohama' regional traits with our strong desire to bring smiles to local residents through solving social issues, we have identified the following six key themes.
The Yokohama FC Sustainability Story cannot be achieved by the club alone. The everyday small actions and ongoing support from fans, supporters, hometown residents, and partner companies are the most powerful forces in strengthening the club's foundation and addressing local challenges.
To protect a future where, 100 years from now, people can still enjoy football and share smiles in this city, Yokohama FC will continue walking hand-in-hand with you, harnessing the power of sport to help build a richer society. We sincerely appreciate your continued warm support and active participation in our sustainability initiatives.
FACT BOX
- Source: PR TIMES
- Category: 地域貢献