Returning to the Roots of Yokohama Beer: A Modern 'Rest' Crafted with Tradition and Cutting-Edge Hops. The 6th Canned Beer, 'Yokohama Saison,' Launches April 1, 2026.

Yokohama Beer (operated by Yokohama Beer Co., Ltd.) will release its 6th regular canned beer product, 'Yokohama Saison,' on Wednesday, April 1, 2026, at retailers nationwide and via its official online shop.

In creating this new product, Yokohama Beer has revisited its brand origin: the connection with producers (farmers). 'Yokohama Saison' is based on the traditional 'Saison' style—once brewed by Belgian farmers to quench their thirst during summer farm work—and has been crafted as a 'cup of rest' to fit modern lifestyles.

Challenging the Origin: 'The Joy of Quenching Thirst'

Over a quarter-century since our founding, we have re-examined the 'peace of mind' that beer brings. We focused on the traditional 'Saison' style. For Yokohama Beer, which has always valued its connections with producers, this style represents the very essence of our brand. We pursued a beer that allows for a 'deep breath' in the midst of today's busy daily life.

Development Story: Why 'Saison' Now? Connecting the 'Passions of Producers.' The Affinity Between Brand Beliefs and Saison.

Since our inception, Yokohama Beer has prioritized our connections with farmers. We believe it is our mission to transform the passion of those who touch the soil and grow crops into beer for our customers.

This belief resonates with the roots of 'Farmhouse Ale (Saison),' which Belgian farmers brewed for their own consumption. The Saison style embodies the spirit of standing by the producer's daily life. We adopted this style for our 6th canned beer as a symbol of the 'connection' we want to share with our customers.

A 'Farmhouse Ale' for the Reiwa Era

This was a beer for breaks, used by farmers of the past to quench their thirst and recharge for the next day during grueling farm work.

We have adapted this story to the modern lifestyle.

In a society overflowing with information and minute-by-minute schedules, what people need today is not just alcohol, but a 'proposal for a break' that lets them relax their shoulders. Combining traditional spiciness with the fresh aroma of the latest hops, 'Yokohama Saison' brings a 'deep breath' into the gaps of daily life. With one sip, you can feel the breeze of Yokohama and the passion of the producers, turning your busy days into a slightly richer landscape. We deliver this 'modern rest' in every can.