'YETI®' Joins FUJI ROCK FESTIVAL '26 for the First Time: A Unique 'Outdoor Festival Experience' Begins This Summer

'YETI®' will exhibit for the first time at FUJI ROCK FESTIVAL '26, the largest outdoor music event in Japan held in Naeba, Niigata. Fuji Rock, set in the wilderness of Naeba, is a special festival where you spend a long time in a natural environment, not only in the summer heat but also with temperatures and weather affected by mountain conditions, and long-distance movement while walking around the vast venue. Since its founding, YETI® has continued to create products that support time spent outdoors, based on the idea of 'making gear that is truly reliable in nature'. Therefore, for people who enjoy music in nature, we propose a more comfortable and rich festival experience. At the venue, in addition to drinkware that allows you to enjoy cold drinks at any time even when staying outdoors for long hours, we will also sell bottle slings that allow you to carry bottles comfortably while moving between stages where you walk a lot, and offer an engraving service that allows you to bring back memories of the festival as a unique item. This summer, along with limited content that can only be experienced at the FUJI ROCK venue, 'YETI®' will make your festival time more comfortable and memorable. ■ GREEN STAGE - Choose gear to make the festival comfortable here In the GREEN STAGE area, we will open a 'YETI®' POP UP STORE for a limited time during the festival. We will have a wide range of items that are actually useful in festival scenes, from drinkware that keeps drinks cold even during long outdoor stays, to coolers that make break times with friends comfortable, and bags that support movement and carrying luggage at the venue. We also plan to sell limited edition items specially prepared for FUJI ROCK FESTIVAL '26. Please find YETI® products that will make your festival time more comfortable from the lineup that is not usually gathered all at once. ■ PYRAMID GARDEN - Another base to experience YETI PYRAMID GARDEN is not just a place to buy YETI® gear, but a place to experience it at the festival. As a different lineup from GREEN STAGE, we will deploy products centered on coolers that are active in camping and outdoor scenes. We will conduct a service where you can engrave your name or favorite words on the bottle you purchased. Please carve the memories of the three days into your one-and-only bottle and take it home. *Paid (500 yen tax included) We will install a chill space where you can freely use YETI® products such as coolers with seats, buckets, and blankets. Please experience the comfort of using them while enjoying music in the nature of Naeba. Collaboration with craft beer brand 'AMAKUSA SONAR BEER' has been realized. We will sell 'YETI®' x 'AMAKUSA SONAR BEER' limited collaboration beer. Also, customers who purchase products during the event period will receive one free limited collaboration beer. *Supplies are limited. It will end as soon as the planned quantity is reached. [About YETI®] An outdoor brand born in Austin, Texas in 2006. With the slogan 'Built for the Wild™', it pursues craftsmanship that truly functions even in harsh natural environments.