Our company supports April Dream, an initiative to make April 1st a day for sharing dreams.
This press release is a dream of "YASHIO GOLD Co., Ltd."
NEW C - A step towards a future where deciduous teeth become 'treasures of life'.
Transforming "deciduous teeth" into an "amulet" that protects lifelong health and bonds.
Until now, many deciduous teeth have been treated as something that "ends its role once it falls out." However, we redefine their value.
On April 1, 2026, we will launch "NEW C," a new brand evolved from the gold deciduous tooth brand.
NEW C is a brand that elevates deciduous teeth from mere objects of preservation to "art embodying family memories" and "symbols wishing for lifelong health."
Beyond expanding jewelry designs, we will comprehensively coordinate everything from the moment a deciduous tooth falls out to its subsequent storage, commemoration, education, and inheritance.
That is the future we envision.
A fallen deciduous tooth (left) and jewelry reborn with the artisan's skill (right). Between them lie many family stories.
Background of the dream: "Japan's treasures" being lost amidst the wave of digitalization
In the dental industry, efficiency is advancing with the evolution of 3D scanning and CAD/CAM technology. However, the delicate handcrafting skills of dental technicians, cultivated over many years, are losing their place year by year.
Each deciduous tooth is a unique creation with a different shape. Only the hands of Japanese dental technicians, with years of experience and sensibility, can transform their complex curves and subtle irregularities into beautiful and warm treasures.
NEW C dreams of liberating this technology from the "medical framework" and transmitting "Made in Japan craftsmanship" to the world.
Based on this background, NEW C will create new value with Japanese technology and culture.
NEW C artisans carefully polish deciduous teeth to create lifelong treasures.
Current situation in numbers: Dental technicians are decreasing, and employment structure is changing
According to statistics from the Ministry of Health, Labour and Welfare, the number of dental technicians in Japan has been on a long-term decline.
Year
Number of Dental Technicians
2000
Approx. 35,000
2010
Approx. 34,000
2022
Approx. 32,000
This represents a decrease of approximately 3,000 people over the past 20 years.
Furthermore, the number of entrants to dental technician training facilities has significantly decreased from its peak. The shrinking entry of younger generations is a challenge.
On the other hand, while the national examination pass rate itself remains relatively high, it is pointed out that a certain number of people do not work as dental technicians after obtaining the qualification, or leave early.
In addition, the age composition of practitioners is on the rise, and as veteran technicians retire, the inheritance of advanced manual skills has become a major theme.
Although the work structure has changed due to the spread of digital technology (CAD/CAM), the delicate finishing of one-of-a-kind creations like deciduous teeth still relies on the sensibility of skilled handcrafting.
*Source
Ministry of Health, Labour and Welfare - Current Status of Dental Technicians (https://www.mhlw.go.jp/content/10804000/001663579.pdf)
Ministry of Education, Culture, Sports, Science and Technology - School Health Statistics Survey (https://www.lion-dent-health.or.jp/statistics/mushiba_suii)
Four Social Impacts Realized by "NEW C"
① Creation and global dissemination of a culture of "preserving deciduous teeth"
From "throwing fallen teeth onto the roof" to "wearing them as a treasure of life."
We propose a new lifestyle that fuses Japan's unique delicate aesthetic sense and artisan culture to the world.
② Inheritance of dental technician skills and creation of new opportunities
The work of analog craftsmanship is decreasing due to digitalization. NEW C creates a new field of jewelry, generating a cycle where dental technicians can continue to hone their skills with pride.
③ Children's primary experience of realizing the "importance of teeth"
Their own fallen teeth are reborn as beautiful jewelry.
This experience fosters a sense of "my body is precious." It is not just a souvenir, but also an entry point for "dental IQ education" that cultivates future health awareness.
④ A message of "lifelong health" from parent to child
Deciduous tooth jewelry is not just an ornament.
It is a silent message from parent to child: "I wish you lifelong health." NEW C aims to be a brand that fosters family dialogue and health awareness through deciduous teeth.
Creating the standard for 20 years from now
20 years from now, young adults will quietly wear jewelry modeled after their former deciduous teeth on their chests or hands.
It will be a testament to being loved and raised, and a testament to the continued preservation of Japanese craftsmanship.
NEW C is serious about realizing a major cultural transformation starting from the small existence of deciduous teeth.
Towards a future where "preserving deciduous teeth" becomes commonplace.
This is our April Dream.
Future Developments (Dream Declaration)
・Significant expansion of jewelry designs (necklaces, rings, charms, objets, etc.) ・Total memorial proposal including deciduous tooth storage, storybook creation, and commemorative photography ・Development of educational programs in collaboration with dental clinics ・Overseas expansion (Asia, Europe, and US markets)
Company Profile
Company Name: YASHIO GOLD Co., Ltd. Location: 82-1 Takao-cho, Himeji City, Hyogo Prefecture #902 Representative: Noriyasu Yashio, Representative Director Business Activities: Planning, manufacturing, and sales of Gold Deciduous Teeth® and Gold Deciduous Tooth Jewelry Established: September 2023
URL: https://yashio-gold.jp
Official Online Shop: https://yashio-gold.myshopify.com
Instagram: https://www.instagram.com/yashio_gold
Contact Information
TEL: 079-282-8840
E-mail: contact@yashio-gold.jp
FACT BOX
- Source: PR TIMES
- Category: New Product