Yanagiya Apricot Oil Sponsors reGretGirl National Tour for the Second Consecutive Year
Yanagiya Honten Co., Ltd. will sponsor the national tour 'reGretGirl presents ONEMAN TOUR 2026 "Fall in LOVE"' for the second year in a row. The company's hair care brand, 'Yanagiya Apricot Oil,' features the band's new song 'Nichijo' (Daily Life) in its commercials, creating a synergistic promotion for the tour.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 19:30
- 🔍 Collected: June 1, 2026 at 10:50
- 🤖 AI Analyzed: June 1, 2026 at 10:57 (7 min after Collected)
Yanagiya Honten Co., Ltd. will sponsor the national tour 'reGretGirl presents ONEMAN TOUR 2026 "Fall in LOVE"' by the rock band reGretGirl. This marks the second consecutive year of sponsorship following 2025. The decision was made because the band's stance of valuing closeness to people resonates with the philosophy of Yanagiya's hair care brand, 'Yanagiya Apricot Oil.' Continuing from last year, reGretGirl's music is featured in the Apricot Oil commercials. The band's new song 'Nichijo,' which serves as the commercial track, features the Apricot Oil in its music video, showcasing the shared worldview of both the band and the brand to energize the national tour. reGretGirl is a three-piece rock band from Osaka consisting of Masahiro Hirabe, Munehiro Tokugawa, and Masashi Maeda, known for their sentimental lyrics and catchy melodies. Yanagiya Apricot Oil is a 100% plant-derived hair and body oil launched in 2008 by Yanagiya Honten, a company that has been creating products using plant-based ingredients since its founding in 1615.
FAQ
What is the primary target audience for Yanagiya Apricot Oil?
It is primarily supported by women in their 20s and 30s.