Yamato Zaitaku Launches New TV Commercial Featuring 'Fujiwara Shacho' on June 5th, Expressing Commitment to 'Risk-Free Real Estate Investment'

Yamato Zaitaku Co., Ltd. (Headquarters: Shibuya, Tokyo / Osaka, Osaka; CEO: Masaaki Fujiwara; hereinafter 'the Company'), a developer of asset value co-creation projects using real estate and architecture domains, announced that a new television commercial featuring a character based on the Company's CEO, Masaaki Fujiwara, known as 'Fujiwara Shacho,' will begin airing on June 5, 2026.

■ Commercial Overview
The commercial centers on the Company's strong desire to 'reduce real estate investment losses to zero.' It features 'Fujiwara Shacho,' a character based on CEO Fujiwara, who addresses the core realities of the industry head-on. Starting with the question, 'Do you know Yamato Zaitaku?', the commercial captures the Company's passionate and honest approach to the realities of real estate investment.

■ Planning Background
Guided by the mission to 'reduce real estate investment losses to zero,' the Company has always prioritized providing transparent information. To convey this stance more intuitively, the new commercial employs a direct and candid tone. Furthermore, the company utilizes the 'Fujiwara Shacho' character, already popular in existing YouTube advertisements, to achieve a balance between a comical, accessible presentation and a powerful corporate message.

■ Highlights
- A narrative expressing the Company's commitment to confronting industry truths with extreme honesty.
- The 'Fujiwara Shacho' character, a deformed caricature of the CEO.
- Striking visuals utilizing the brand color, 'Yamato Zaitaku Blue.'
- A unique worldview balancing comedy with strength.

■ Broadcast Information
Commercial Title: 'Ketsui de Zubazuba' (Resolution Cuts Through)
Broadcast Start Date: June 5, 2026 (Fri)
Broadcast Media: TV Tokyo series, 'Nikkei Special Gaia no Yoake'
CM Video: https://youtu.be/THXmvcUZi_o

■ Future Outlook
The Company will continue to work on promoting correct understanding of real estate investment and enhancing brand awareness through this commercial and other various communication initiatives. Yamato Zaitaku remains dedicated to enriching the lives of its customers, business partners, and employees through its business, contributing to the further development of Japan and the world, and striving to ensure that prosperity continues to circulate.