From Fukuoka to the Global Stage: 'Unfrozen' Mentaiko and Tarako! Yamato Violets Exhibits at 'FOODEX JAPAN 2026', Showcasing 'Nama Jitate' at Asia's Largest Food Exhibition

Yamato Violets Co., Ltd. (Headquarters: Onojo City, Fukuoka Prefecture / Fukuya Group / Representative Director: Goichi Fuchikawa) exhibited at "FOODEX JAPAN 2026," held at Tokyo Big Sight from Monday, March 10 to Friday, March 14, 2026.

This exhibition is one of Asia's largest international trade shows, bringing together the latest food and beverages from about 80 countries and regions. Marking its 51st occurrence since its inception in 1976, it is the most prestigious business negotiation venue in the food industry. This provided us with the opportunity to widely introduce our flagship "Nama Jitate" (raw preparation) series to food industry professionals worldwide.

< 'FOODEX JAPAN 2026' Yamato Violets Co., Ltd. Booth >

Asia's Largest "FOODEX JAPAN" - International Influence Proven by 51 Years of History

"FOODEX JAPAN" is an international food exhibition boasting over half a century of history, marking its 51st event since its birth in 1976. Today, it goes beyond being merely a place for business, taking on the role of a "trend origin point" that predicts next-generation food culture.

This year's "FOODEX JAPAN" presented three main pillars as its most important topics: "Swicy", "Craft Snacks", and "Premium Instant". Behind these keywords is a strong reflection of changing consumer values and the global movement seeking sustainable food systems.

【What is the 2026 Food Trend "Swicy"?】

The most notable among them is "Swicy", a coined term combining "Sweet" and "Spicy". It has been spreading mainly in Europe and the United States, and this new flavor experience harmonizing stimulation and sweetness is expected to permeate the snack and condiment markets, centered around Generation Z. At FOODEX JAPAN 2026, many "Swicy" snacks were exhibited by brands from South Korea and Thailand.

< 'FOODEX JAPAN 2026' Yamato Violets Co., Ltd. Booth >

The Food Trend "Swicy" Embodied by "Nama Jitate" - An Exquisite Harmony of Spiciness and Umami

The "Nama Jitate Flavored Tarako" and "Nama Jitate Spicy Mentaiko" introduced by our company at this exhibition are innovative products made with a manufacturing method that overturns global common sense. Furthermore, they are products that truly embody the 2026 food trend "Swicy".

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