Yamamotoyama × Caption by Hyatt Kabutocho Tokyo: First Collaboration Project

Yamamotoyama Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; Representative Director: Nami Yamamoto; hereinafter 'Yamamotoyama') will hold its first collaboration project with 'Caption by Hyatt Kabutocho Tokyo' for a limited period from Monday, June 1, 2026 to Thursday, July 9, 2026. At Caption by Hyatt Kabutocho Tokyo, a select-service hotel that 'connects people and people, and people and the city,' Yamamotoyama will offer burgers and drinks made with 'Gyokuro,' which it invented. Additionally, a Gyokuro tasting event will be held on Sunday, June 28. The project aims to deliver the appeal of Japanese tea culture to guests from Japan and abroad, while providing an opportunity to enjoy Gyokuro more casually in daily life. ■ Collaboration Background This project is the first collaboration, realized because Caption by Hyatt Kabutocho Tokyo adopted Yamamotoyama's products as the tea served in its guest rooms. Based in Nihonbashi, Yamamotoyama has been committed to the development of Japanese tea culture since its founding in 1690, with the philosophy of 'delivering delicious tea to many people.' In 1835, the sixth-generation owner, Kahei Yamamoto, invented 'Gyokuro,' considered the pinnacle of Japanese tea, and has continued to pass down its rich umami and sweetness to the present day. Through this collaboration with Caption by Hyatt Kabutocho Tokyo, which is visited by many guests from Japan and abroad, the project offers international guests a new encounter with Japanese tea culture and provides Japanese guests with an opportunity to rediscover the appeal of Gyokuro, which they may not often experience. ■ Collaboration Menu Introduction Limited-edition menu items using Yamamotoyama's Gyokuro will be offered at 'Talk Shop,' the social hub on the first floor of Caption by Hyatt Kabutocho Tokyo. Guests can enjoy the sweet umami characteristic of Gyokuro, which is rich in theanine, in a new style incorporating Western elements such as hamburgers and cocktails. A signature dish of Talk Shop, whose concept is 'Burger & Greens.' This 'poke-style' burger features fish as the main ingredient, utilizing the rich aroma and deep flavor of Gyokuro reminiscent of seaweed and dashi. It includes fried onions coated with tea leaves, and the bun is also kneaded with tea leaves for a profound taste. During lunchtime, it is served with french fries coated in Gyokuro powder and a Gyokuro dip. A Gyokuro cold brew slowly extracted from ice over 12 hours. Enjoy the gentle sweetness and rich umami drawn out by low-temperature extraction. A drink combining Gyokuro cold brew and carbonated water with syrup infused with Gyokuro tea leaves. It is a refreshing beverage for the humid season, allowing you to feel the unique umami and slight bitterness of Gyokuro. A dessert-like alcoholic cocktail based on domestic gin, combined with Gyokuro syrup, mascarpone cheese, and soy milk. It is finished with a sprinkle of Gyokuro powder. ■ Collaboration Benefits During the collaboration period from Monday, June 1, 2026 to Thursday, July 9, 2026, customers who use Talk Shop will receive a Yamamotoyama benefit card. By registering for the Yamamotoyama LINE official account, customers will receive a free shipping coupon usable at the Yamamotoyama online shop. Furthermore, presenting the card at 'Yamamotoyama Fujie Sabo,' which offers dishes, sweets, and retail products centered on tea and seaweed, will provide a 10% discount on the bill (excluding some items). ■ Gyokuro Tasting Event Overview On Sunday, June 28, a Gyokuro tasting event will be held for a deeper appreciation of Gyokuro. Talk Shop users and hotel guests will be offered Gyokuro samples. Additionally, an experiential event by Yamamotoyama, 'Exploring the World of Japanese Tea with Yamamotoyama – Tasting of Gyokuro and Sencha,' will be conducted. While introducing the types of tea and cultivation methods, participants can enjoy comparing the umami, sweetness, and aroma unique to Gyokuro with the refreshing flavor of Sencha. Yamamotoyama's seaweed rice crackers will be served as a snack, allowing participants to experience the profound appeal of Japanese tea while comparing Gyokuro and Sencha. 【Event Details】 ・ Date: Sunday, June 28, 2026 ・ Venue: 'Talk Shop,' 1st floor, Caption by Hyatt Kabutocho Tokyo ・ Content: ① Gyokuro Tasting: 11:00 AM – 5:00 PM ② Gyokuro Experience Event 　 'Exploring the World of Japanese Tea with Yamamotoyama – Tasting of Gyokuro and Sencha' 12:00 PM | 1:00 PM | 2:00 PM (approx. 20 minutes each / capacity 6 people) ・ Target Participants: Hotel guests / Talk Shop customers ・ Participation Fee: Free ・ Reservation Method for Gyokuro Experience Event: Via TableCheck. Reservations here. *Reserved slots and same-day participation slots are available for the Gyokuro experience event. Participation may not be possible if fully booked. ■ About Caption by Hyatt Kabutocho Tokyo Caption by Hyatt Kabutocho Tokyo is a select-service hotel located in Kabutocho, Nihonbashi, Tokyo, where the history of the financial district blends with new culture. It is a hotel that 'connects people and people, and people and the city.' It is conveniently located a 1-minute walk from Kayabacho Station on the Tokyo Metro, a 2-minute walk from Nihonbashi Station, and close to Tokyo Station. Access to popular shopping areas like Shibuya, Omotesando, and Ginza, as well as both Narita and Haneda airports, is smooth. All 195 guest rooms combine functionality and playfulness, expressing the charm of Kabutocho through art. Aiming to be a 'town living room' where travelers and locals naturally interact, the hotel features a social hub, 'Talk Shop,' in its center, where anyone can drop in casually. Enjoy participating in regularly held events or serendipitous encounters with a burger or craft beer in hand. Experience the charm of the Kabutocho, Nihonbashi area in your own style. ■ About Yamamotoyama Founded in 1690 (Genroku 3) in Nihonbashi, Edo, by the first-generation owner, Kahei Yamamoto, with the desire to 'let many people taste the delicious tea of Uji.' By being the first to sell 'Ao-sei Sencha' (green steamed tea) in Edo, it became known as the foremost tea merchant in Edo. In 1835, the sixth-generation owner, Kahei Yamamoto, invented 'Gyokuro.' From the Showa period, it began selling 'seaweed,' and continues to provide new value through tea and seaweed both domestically and internationally, without being bound by tradition. ■ Company Profile Name: Yamamotoyama Co., Ltd. Head Office Address: 11th Floor, Nihonbashi Takashimaya Mitsui Building, 2-5-1 Nihonbashi, Chuo-ku, Tokyo Founded: 1690 (Genroku 3) Representative: Representative Director Nami Yamamoto (11th generation owner) Business: Planning and sales of processed products using Japanese tea and seaweed; restaurant business Website: https://www.yamamotoyama.co.jp/ ■ Media Inquiries Yamamotoyama Co., Ltd. PR Group Contact: Takeuchi, Yamanaka Phone: 03-3271-3660 Email: kouhou@y