[Case Study] DMM.com | 90 Videos Produced in 4 Months. Fully Performance-Based Short Video Ad Operation Records Approx. 400% CV Growth Rate During a Specific Period
Yaaha Inc. provided a fully performance-based TikTok ad operation and short video production service for DMM TV. By producing over 90 videos in 4 months, they recorded an astonishing 400% increase in conversion rates.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 20:00
- 🔍 Collected: April 6, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 01:14 (349h 44m after Collected)
DMM.com has expanded into a wide variety of businesses since its founding, and currently operates more than 60 services. Among them, "DMM TV," which plays a core role in the entertainment domain, is rapidly growing across diverse genres such as anime, variety shows, dramas, and movies, as a comprehensive video distribution service boasting overwhelming cost performance at 550 yen (tax included) per month, "2nd place in the number of unlimited viewing titles domestically" (*1), and "1st place in the number of unlimited viewing new anime titles for 3 consecutive years" (*2).
In marketing aimed at service expansion, the company has focused on acquisition measures through Web advertising in addition to awareness measures such as TV commercials and outdoor advertising. However, especially in the short video and SNS advertising domains, the "rapid wear of creatives" and "securing production resources" to respond to it had become major challenges.
Therefore, they introduced the fully performance-based TikTok ad operation and vertical short video production service of Yaaha Inc. (hereinafter, "our company"). We produced and tested videos at an overwhelming speed of over 90 videos in about 4 months, generating results such as the acquisition number for specific works skyrocketing by an order of magnitude.
This time, we spoke in detail with Mr. Ishikawa, who leads the marketing of "DMM TV" at DMM.com LLC, about the background of requesting our company, the reality of the operation, and the results obtained.
(*1) Survey by GEM Partners (Total number of episodes of domestic movies, dramas, and anime / Surveyed in October 2024)
(*2) Target is unlimited viewing works of new anime distributed on domestic flat-rate video distribution services. Survey period: December 1-19, 2023-2025 / Surveyed by Communication Science Laboratory Inc.
Challenge: How to build a mass production system for short videos that capture the latest trends
-- Could you tell us about the challenges and background you faced before requesting our company this time?
Mr. Ishikawa:
Our company, DMM.com, is a company that handles many businesses. Among a wide variety of business entities such as DMM Online Clinic and DMM Books, I am in charge of the entertainment domain centered on "DMM TV."
DMM TV has strengths in its competitive price of "550 yen per month" and a rich lineup ranking 2nd in domestic unlimited viewing titles and 1st in new anime unlimited viewing titles for 3 consecutive years. In marketing, we are deploying measures on two wheels: the "awareness domain" such as TV commercials and outdoor advertising, and the "acquisition domain" centered on Web advertising.
The challenge in that acquisition domain, especially in short videos and SNS advertising, was the "speed at which creatives wear out."
In marketing aimed at service expansion, the company has focused on acquisition measures through Web advertising in addition to awareness measures such as TV commercials and outdoor advertising. However, especially in the short video and SNS advertising domains, the "rapid wear of creatives" and "securing production resources" to respond to it had become major challenges.
Therefore, they introduced the fully performance-based TikTok ad operation and vertical short video production service of Yaaha Inc. (hereinafter, "our company"). We produced and tested videos at an overwhelming speed of over 90 videos in about 4 months, generating results such as the acquisition number for specific works skyrocketing by an order of magnitude.
This time, we spoke in detail with Mr. Ishikawa, who leads the marketing of "DMM TV" at DMM.com LLC, about the background of requesting our company, the reality of the operation, and the results obtained.
(*1) Survey by GEM Partners (Total number of episodes of domestic movies, dramas, and anime / Surveyed in October 2024)
(*2) Target is unlimited viewing works of new anime distributed on domestic flat-rate video distribution services. Survey period: December 1-19, 2023-2025 / Surveyed by Communication Science Laboratory Inc.
Challenge: How to build a mass production system for short videos that capture the latest trends
-- Could you tell us about the challenges and background you faced before requesting our company this time?
Mr. Ishikawa:
Our company, DMM.com, is a company that handles many businesses. Among a wide variety of business entities such as DMM Online Clinic and DMM Books, I am in charge of the entertainment domain centered on "DMM TV."
DMM TV has strengths in its competitive price of "550 yen per month" and a rich lineup ranking 2nd in domestic unlimited viewing titles and 1st in new anime unlimited viewing titles for 3 consecutive years. In marketing, we are deploying measures on two wheels: the "awareness domain" such as TV commercials and outdoor advertising, and the "acquisition domain" centered on Web advertising.
The challenge in that acquisition domain, especially in short videos and SNS advertising, was the "speed at which creatives wear out."