POP-UP STORE for "Nichinichi Dogu," Japanese Cooking Tools that Blend into Modern Lifestyles, Temporarily Opens at Isetan Shinjuku Store.

Y-Yacht Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; Representative Director and President: Sawako Terada), a company that plans, imports, and wholesales kitchen and dining goods, will hold a pop-up store for its private brand "Nichinichi Dogu" at Isetan Shinjuku Store Main Building 5F Kitchen Dining/Kitchen Studio from Wednesday, May 13, 2026, to Tuesday, May 26, 2026. During the exhibition period, a talk show and demonstration event will be held, featuring cooking researcher and fermented food enthusiast Rieko Teramoto as a lecturer. The event will offer participants the opportunity to experience "small-scale nukazuke making," perfectly suited for modern lifestyles. ■ "Nichinichi Dogu" POP UP STORE Overview "Nichinichi Dogu" is a brand of daily tools that incorporates the wisdom of Japanese kitchenware into modern sensibilities and functions, organizing daily life. At this pop-up store, in addition to popular cooking tools such as Japanese steamers and enameled pots, new products such as copper omelet pans, each carefully crafted by artisans, and lunch box sets made from "Akita Cedar," one of Japan's three most beautiful forests, will be unveiled for the first time. A wide range of products will be exhibited and sold, allowing visitors to experience the world of "Nichinichi Dogu." Event Period: May 13 (Wed) - May 26 (Tue), 2026 Location: Isetan Shinjuku Store Main Building 5F Kitchen Dining/Kitchen Studio (3-14-1 Shinjuku, Shinjuku-ku, Tokyo) ■ Special Event We propose a new nukazuke style that solves problems such as "nukadoko (nuka bed) seems difficult to manage" and "I can't finish the nukazuke I prepared." [Concept] My First Nukadoko ~Start Small, Grow Big~ Instead of traditional large barrels, we use "Nichinichi Dogu"'s small canisters (1.2L). With a compact size that fits in the refrigerator, we convey the "joy of nurturing" that can be continued effortlessly even by single-person households or small families. [Event Details] Dates: 1. May 16 (Sat), 2026, 11:30 AM~ 2. May 24 (Sun), 2026, 2:30 PM~ Location: Isetan Shinjuku Store Main Building 5F Kitchen Dining/Kitchen Studio Format: Cooking class-style talk show (reservation required) Capacity: 6 seated guests per session (first-come, first-served) Fee: 3,300 yen (tax included) *Includes a starter set with Rieko Teramoto's recommended "nuka" and her book "Nukazuke and Arranged Fermented Dishes." Reservation Method: Apply in-store or by phone. In-store: Isetan Shinjuku Store Main Building 5F Kitchen Dining / Y-Yacht staff Phone: 03-3225-2641 (direct line) Link: Isetan Shinjuku Store Shop News [Program Content] 1. Nukadoko making demonstration Explanation of the process from scratch and maintenance methods. 2. Learning about the diversity of nukazuke Introduction of over a dozen types of nukazuke plates and tasting of basic nukazuke (cucumber, carrot). 3. Proposal of arranged recipes Introduction and tasting of ways to enjoy nukazuke beyond "eating it as is" (e.g., potato salad, shumai). ■ Lecturer Profile Rieko Teramoto (Cooking researcher, Food director, Fermented food enthusiast) After a career in music, she ventured into the culinary world. She is broadly active, conducting workshops on fermented foods and spice dishes, serving as a restaurant advisor, and developing products. With the motto "Bringing smiles to tables around the world!", she has also been involved in food education at free schools since 2021. Her publications include "Nukazuke and Arranged Fermented Dishes" (KADOKAWA). Recent book: "Nukazuke and Arranged Fermented Dishes" (KADOKAWA) What is Nichinichi Dogu? Japanese tools for modern living. Nichinichi Dogu is an original brand by Y-Yacht that collaborates with production areas across Japan to deliver Japanese tools that create "mindful living" and that people will want to keep using for a long time. Nichinichi Dogu is a tool that creates "mindful living" by cherishing Japan's four seasons and seasonal ingredients, warm family meals every day, and self-care day by day. The thoughtful craftsmanship and ease of use, born from the desire to create happy users who can feel warmth for themselves and their families through cooking, fulfill that wish. About Y-Yacht Co., Ltd. Established in 1949, the company has grown as a trading company handling high-quality products, mainly kitchen and dining goods, for department stores and specialty stores. In addition to the conventional "Wholesale Business," it has a "Product Development Business" handling agency operations for overseas brands and joint product development with domestic and international manufacturers, a "Gift Business" starting with selectable catalog production and sales, a "Retail Business" operating kitchenware specialty stores nationwide, and a "Logistics Business" consisting of a logistics center, call center, and 3PL business.