Anytime, Anywhere, Your Own Big Screen! XREAL Launches New Sub-Brand "xbx" for Young People, Releases AR Glasses "xbx a01+" Ideal for a First Pair

XREAL, a developer and seller of AR (Augmented Reality) glasses, announced today, July 6, 2026 (Mon), the launch of its sub-brand "xbx" (pronounced ex-bee-ex) for young people. The first product, the AR glasses "xbx a01+", is now available for purchase on the XREAL official website, XREAL Amazon official store, and at electronics retailers nationwide.

xbx: AR Glasses That Blend into Daily Life, Supporting Everyone

xbx was born to make cutting-edge technology more accessible and enjoyable.

Our goal is to allow users to experience their own big screen in various everyday scenes, without being tied down by complicated settings or cumbersome equipment.

For everyone who enjoys watching videos and playing games daily. At home, on the train during your commute, or while traveling. Enjoy games and movies in your own private space, anytime, anywhere. Our mission is simple: "Just Play." Unleash your boredom.

【Enjoy a Big Screen Easily, Regardless of Location】

The xbx a01+ pursues an experience that liberates users from heavy equipment and complicated setups, allowing them to enjoy entertainment anytime, anywhere.

・Stress-Free Wearing Experience: Features an industry-leading lightweight (※1) 62g body. It provides comfort even during long periods of use, from relaxing on the sofa to watching videos on the go.

・Wear the Trend: Equipped with a "detachable front frame" that can be swapped out to match your mood. The futuristic design, highlighted by blue lenses and a fluorescent yellow cable, seamlessly integrates into your daily fashion while expressing your subtle individuality, despite being smart glasses. (※2)

Just Connect for an Instant Big Screen: Easily enjoy videos and games on a large screen by connecting to compatible smartphones, game consoles, PCs, and more.

※1: Lightest in the optical see-through AR glasses category.

※2: Official 3D data will also be provided, allowing those with 3D printers to create original front frame designs.

【Unleash Boredom, A New Generation AR Lifestyle】

Inheriting XREAL's technology, the xbx a01+ presents a new standard for daily life.

・When You Want to Cherish Your Alone Time: Indulge in the luxury of immersing yourself in your own private cinema on the sofa late at night. Prioritizing eye comfort, the experience remains surprisingly light and comfortable, no matter how long you use it.

・When You Want to Enjoy Games and Videos More Freely: Transform your small handheld screen into an overwhelmingly powerful big screen. Wherever you are, it becomes your main stage. From dramatic scenes to the subtle light and shadow in games, a colorful world unfolds before your eyes as if you were truly there.

・When You Want to Make Your Commute More Fulfilling: The "shake-free mode" suppresses screen shake during movement, supporting a more stable viewing experience. Enjoy smooth viewing even during your train commute or long flights.

Product Information

Product Name

xbx a01+

Display Technology

SeeYa Dual Layer Micro OLED

Resolution

1920x1080 pixels (2D) / 3840x1080 pixels (3D)

Refresh Rate

Up to 120Hz *If the host device supports 120Hz or higher,

enabling the "shake-free function" is recommended for a comfortable viewing experience.

Maximum Brightness

1600 nits (14-step adjustment)

Weight

62g (with front frame attached) / 56g (without front frame)

Field of View

50°

Virtual Screen Size

Equivalent to 147 inches at 4m distance

Color Reproduction

Approx. 1.07 billion colors, 145% sRGB, ΔE<2

HDR

HDR10 / AI SDR-HDR Conversion

Audio

Next-generation speakers x2, 4 sound modes, 3D surround

Interface

USB Type-C x1 (DisplayPort Alt Mode required)

Supported IPD

54.5-74.5mm

Body Size

16.8x5.2x14.5cm

Certifications

TÜV Rheinland

・Eye Comfort (5 stars)

・Low Blue Light, Flicker-free

Accessories

Glasses body, detachable front frame (attached), light-blocking cover,

carrrying case, USB-C cable, nose pads (S/M/L, M attached),

cleaning cloth, quick start guide, warranty card

Sales Outline

・Release Date: July 6, 2026 (Mon) from 14:30~

・Price: 43,980 yen (tax included)

・Online Sales Channels

XREAL Official EC Site: https://jp.shop.xreal.com/s/xbxpr

Amazon (XREAL Official Store): https://www.amazon.co.jp/dp/B0H5HS653V

Electronics retailers nationwide (excluding some stores): https://www.xreal.com/jp/stores

*Stock availability may vary by store. Please understand this in advance.

About XREAL

XREAL is a rapidly growing AR (Augmented Reality) company that is ushering in the next generation of user interaction through hardware and software solutions that merge the physical and digital worlds.

We have been innovating the augmented reality experience through our AR glasses products, the "XREAL Air 2 Series" and "XREAL One Series."

We strive daily for development and popularization with the aim of a world where AR is accessible and usable by everyone.

Supported by numerous investors and partnerships with leading global 5G companies who share this vision, XREAL AR glasses are now deployed globally.

Distributor (Domestic)

XREAL Inc.

Address: 7F, ARA Place Akasaka, 5-4-15 Akasaka, Minato-ku, Tokyo 107-0052

For new business inquiries, PR/Marketing: japan@xreal.com

For pre-purchase/post-purchase consultations, repairs/exchanges: jpas@xreal.com

For development: developer@xreal.com

Official Website

https://www.xreal.com/jp

Amazon Sales Channel

https://amzn.to/45afN4l

Rakuten Ichiba Sales Channel

https://www.rakuten.co.jp/xreal/

Authorized Retailers

https://www.xreal.com/jp/stores

SNS (xbx)

X (formerly Twitter) https://x.com/xbxJapan

Instagram https://www.instagram.com/xbxjapan/

YouTube https://www.youtube.com/@xbx_japan

SNS (XREAL)

X (formerly Twitter) https://twitter.com/xrealjapan

Instagram https://instagram.com/xreal_japan

YouTube https://youtube.com/@XREALJapan

note https://note.com/xreal_jp