Virtual Idol Unit 'SO.ON project LaV' Appointed as XREAL Ambassador
XREAL, an AR glasses developer, has appointed the virtual idol unit 'SO.ON project LaV' as its brand ambassador to promote AR experiences through virtual activities.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
- 🤖 AI Analyzed: April 24, 2026 at 01:58 (14h 26m after Collected)
XREAL Inc., a developer and distributor of AR (Augmented Reality) glasses, has announced that the virtual idol unit 'SO.ON project LaV' has been appointed as an XREAL Ambassador.
Moving forward, SO.ON project LaV will leverage the expressive and communicative power they have cultivated through their activities in virtual spaces to cooperate in various ways to share the appeal and latest information of AR experiences proposed by XREAL.
[What is SO.ON project LaV?]
SO.ON project LaV is a unit based on the concept of 'idols active in virtual space,' born from the 'SO.ON project,' an idol project by students attending high school courses at JIKEI COM Group schools across Japan. Since their debut in September 2021, they have expanded their activities across real and virtual boundaries, including music distribution, appearances at music events in metaverse spaces, and overseas broadcasts.
[Ambassador Profile]
SO.ON project LaV is a virtual idol unit challenging new forms of idol expression through music, video, live performances, and streaming. Currently, it consists of five members: Konomi Himeno, Chika Oguma, Fuuka Hazuki, Mitsuki Kurokawa, and Nagisa Shirafuji.
- Debut: September 2021
- Concept: Idols active in virtual space
- Members: Konomi Himeno / Chika Oguma / Fuuka Hazuki / Mitsuki Kurokawa / Nagisa Shirafuji
[About XREAL]
XREAL is a rapidly growing AR company bringing the next generation of user interaction through hardware and software solutions that merge the physical and digital worlds. They have innovated augmented reality experiences through AR glass products like the 'XREAL Air 2 series' and 'XREAL One series.' Aiming for a world where AR is available and accessible to everyone, XREAL works daily on development and popularization. Supported by partnerships with investors and world-leading 5G companies, XREAL AR glasses are deployed globally today.
Moving forward, SO.ON project LaV will leverage the expressive and communicative power they have cultivated through their activities in virtual spaces to cooperate in various ways to share the appeal and latest information of AR experiences proposed by XREAL.
[What is SO.ON project LaV?]
SO.ON project LaV is a unit based on the concept of 'idols active in virtual space,' born from the 'SO.ON project,' an idol project by students attending high school courses at JIKEI COM Group schools across Japan. Since their debut in September 2021, they have expanded their activities across real and virtual boundaries, including music distribution, appearances at music events in metaverse spaces, and overseas broadcasts.
[Ambassador Profile]
SO.ON project LaV is a virtual idol unit challenging new forms of idol expression through music, video, live performances, and streaming. Currently, it consists of five members: Konomi Himeno, Chika Oguma, Fuuka Hazuki, Mitsuki Kurokawa, and Nagisa Shirafuji.
- Debut: September 2021
- Concept: Idols active in virtual space
- Members: Konomi Himeno / Chika Oguma / Fuuka Hazuki / Mitsuki Kurokawa / Nagisa Shirafuji
[About XREAL]
XREAL is a rapidly growing AR company bringing the next generation of user interaction through hardware and software solutions that merge the physical and digital worlds. They have innovated augmented reality experiences through AR glass products like the 'XREAL Air 2 series' and 'XREAL One series.' Aiming for a world where AR is available and accessible to everyone, XREAL works daily on development and popularization. Supported by partnerships with investors and world-leading 5G companies, XREAL AR glasses are deployed globally today.