[List of Exhibitors (in no particular order)] *To be updated as needed

[List of Exhibitors (in no particular order)] *To be updated as needed

Ai Takahashi (Actor / Model), SUMIRE (Actor / Model), Kurumi Nakata (Actor), Kiichiro Asakawa (ssstein Designer), Masanori Morikawa (Basicks Designer), Harunobu Murata (HARUNOBUMURATA Designer), Emi Funayama (FETICO Designer), Mariko Nakayama (MADISONBLUE Designer / Director), Susumu Jinushi (MADISONBLUE COO / Photographer), Toshiya Kanno (thriftwear and fleamarkettourr Director), Ken Kagami (Contemporary Artist), Kasuga Ise (VOILLD Director / Curator), A VIRGIN (Artist), Juri Takiguchi (JUEMI Designer / DJ), Yuka Manami (Model), Kyohei Hattori (Photographer), Nobuhiko Kohama & River Jean (RIV NOBUHIKO Designer), Ami Hamamoto (Stylist), Keitaro Nagasaka (Sakas PR CEO), SORAVIFRUEHWIRTH (ALICE), MONET (studiolab404.com Director), Sayo Yoshida (Model), Yusuke Abe (Photographer), Mami Minamura (Kodomo Beams Director), TSUGUMI (Model), HANAKA (Model), EIJI (Model), Kenichi Taira (Stylist), Miyako Takayama (Model), Tatsuro Yasui (Model / Filmmaker), Michiko Yamawaki (Stylist / Director), Chie Ninomiya (Stylist), Life's STAFF, Koki Namura (ITONAM inc. CEO), Sakurako (Runner / Model), Sara Mary (Model), YOPPI (atmos STAFF), Kayoko Takahashi (Omochaya Spiral Owner), Kuniaki Imanari (STUDIO sitan Representative), Reisa Shimizu (Freelance Designer), Kaori Yasuda (PR & Communications), acco (vintage closet LOCHIE Owner), Nukeme (Artist / Fashion Designer), Kyun-kun (Creative Technologist), Yusuke Iwasaki (CM Director / Film Director), takamama (Digital Creator), Masamune Yoshida (PR), Ryota Tetsuzaki (Animation Artist), GOKKO (Painter / Repair Artisan), Kintsugi_Koneko (Kintsugi Artist), atelier SUCRE (Nail Salon), Aoyama University Fashion Circle, Senshu University Fashion Circle, Team Goldwin, Team "WWDJAPAN", Kaname Murakami ("WWDJAPAN" Editor-in-Chief), Chizuru Mukai ("WWDJAPAN" Sustainability Director) and more

Proposing a new consumption culture for the next generation from the keywords "reuse, recycle" essential for the fashion industry today

"WWDJAPAN REUSE MARKET 2026 SPRING", an experiential cultural event for realizing a sustainable society, hosted by fashion & beauty industry media "WWDJAPAN", will be held for the second time on April 18, 2026 (Saturday), under the theme of "Circulate, Don't discard". It proposes a lifestyle of connecting unused items to those who need them, rather than discarding them.

We will create a place where companies, creators, and consumers can experience circular consumption behavior, where items are passed on to their next owner, together. At the venue, creators active in the fashion industry, such as designers, stylists, models, and artists, unique to "WWDJAPAN", will set up booths to sell their personal belongings and one-of-a-kind items. They will sell their beloved items and unique pieces that have been dormant at home, passing the baton to the next owner. Fashion lovers of all generations will gather and, through dialogue with exhibitors, enjoy the pleasure of finding unique, beloved items that are not new but have their own special value.

Beyond a mere flea market, a variety of content is prepared. At the special DJ booth at the venue, popular industry DJs will select playlists and perform for "WWDJAPAN REUSE MARKET 2026 SPRING", enhancing the shopping mood. At the Creators' Booth, special creators with deep ties to "WWDJAPAN" have been asked to gather items in one booth. "WWDJAPAN" will sell special personal clothes with sentimental value from leading Japanese creative directors and artists on their behalf.

In addition, at the repair and remake experience workshop, based on the concept of long wear, professional repair performances and hands-on experiences are possible. Artists will demonstrate special embroidery custom services based on portraits for special items purchased, traditional Japanese Kintsugi, and nail art services using unwanted parts. Furthermore, a live public broadcast of the "WWDJAPAN" podcast has been decided. "WWDJAPAN" Sustainability Director Chizuru Mukai and other famous editorial members will serve as moderators, recording the official podcast live at this event for the first time and broadcasting it live at the venue. With the theme of the forefront of sustainability, special luxurious guests will be invited to discuss daily actions for the environment and sustainable lifestyles.

Participation is by pre-registration, with a charity admission fee of 500 yen (tax included), and anyone from children to adults can participate. The charity admission fee, as well as donations from exhibitors, participants, and companies for this event, will be donated to organizations supporting environmental protection activities, creating a system where contributions from all participants circulate back to society.

Click here for details

"WWDJAPAN REUSE MARKET 2026 SPRING" Special Content

"WWDJAPAN" On-site Podcast

ILLUSTRATION: NATSUMI OGAWA

Session 1: 12:30~13:15

The guests are "RIV NOBUHIKO", a brand that advocates "Wild Luxury: Practical Couture" by incorporating couture techniques into everyday wear. We will hear about the creative background of the designer duo, who graduated from Central Saint Martins and have experience at French maisons, as they create new value in ready-to-wear with unique embroidery techniques using beads and covered buttons. We will also delve deeply into their noteworthy initiative in the fashion industry to train and employ people who have lost their social status due to marriage, childcare, retirement, etc., as artisans.

Speakers: Nobuhiko Kohama, River Jean (RIV NOBUHIKO Designers), Chizuru Mukai ("WWDJAPAN" Sustainability Director), Waka Kimura ("WWDJAPAN" Head Reporter)

Session 2: 13:30~14:15

The guest is Koji Yamaya, who leads marketing at Goldwin. He also oversaw the "PLAY EARTH PARK" project, which focused on nature and children's play, held in Tokyo and Toyama in 2022. Goldwin, which has been creating fans in numerous fields such as sports and outdoor activities for over 70 years, aims to balance reducing environmental impact and business growth based on its long-term vision "PLAY EARTH 2030". This session will introduce Goldwin's environmental initiatives and latest sustainability projects.

Speakers: Koji Yamaya (Goldwin General Planning Division, DX Promotion Office Manager), Chizuru Mukai ("WWDJAPAN" Sustainability Director), Yoshiki Hayashi ("WWDJAPAN" Deputy Editor-in-Chief)

Session 3: 15:15~16:00

The guest is model Yuka Manami. Born in Mie Prefecture in 1991. Debuted as a model in 2015. She is active on the world stage in shows, advertisements, and magazines, with a natural flexibility that fits any style, from overseas collections to street fashion and high brands. Beyond her modeling career, in 2021, she opened the vintage store "MAN VINTAGE", serving as the owner of a shop that embodies her aesthetic sense and way of life. We will explore the background of her exceptional aesthetic sense, which is highly regarded in the fashion industry, the joy of connecting clothes cherished by someone for a long time to the next person, and her love for vintage items that prioritize storytelling over perfection.

Speakers: Yuka Manami (Model), Ryosuke Motohashi ("WWDJAPAN" Head Reporter)

*Broadcast: LIVE broadcast at the special stage on the 1st floor of the venue

*Please note that podcast session times may vary. Also, pre-registration for REUSE MARKET 2026 SPRING is required to view and participate at the venue.

Circular Event Created with Sponsoring Companies

This event is held in collaboration with companies that support the realization of a circular society, featuring special booths from each sponsoring company. Each sponsoring company participates in the event through experiential booths and service provision from the perspectives of regeneration, long-term use, and resource circulation.

2nd STREET

2nd STREET, committed to spreading a reuse culture that circulates fashion

First-ever "Secasto Flea Market" to be held, with a special one-day purchase booth also open

2nd STREET, a general reuse shop with over 900 stores nationwide, handles a wide range of items including clothing and fashion accessories. By selling purchased reused clothing and fashion items, it promotes the effective use of resources. By creating new value in reused items, it contributes to a circular society. The company's circular business is an initiative that rediscovers the value of goods and simultaneously achieves environmental load reduction and economic circulation.

At the special booth at the venue, in addition to selling carefully selected reused items by 2nd STREET's expert staff, a purchase service will be implemented. On the day of the event, the purchase amount will be specially offered at 20% higher than the usual appraisal amount.

Furthermore, 2nd STREET's first-ever "Secasto Flea Market" will be held, offering 30 limited items at a "fixed price" that can be enjoyed like a flea market. Users of the purchase service can purchase one item within the range of the purchase amount.

*Conditions apply for use. If you wish to sell items at the booth, you must present your identification, so please bring it with you.

Goldwin

Goldwin, which considers contributing to the sustainability of the earth and society as its mission, offers purchase of unwanted kids' wear, special sales of upcycled items, and repair experiences.

Goldwin Inc., as a sports apparel manufacturer, believes its mission is to create rich and healthy lives through manufacturing and contribute to the sustainability of the earth and society. The company's sustainable label "GREEN BATON" aims for zero fashion loss. At the venue, they will conduct on-site purchases of unwanted children's clothing from THE NORTH FACE, HELLY HANSEN, and Goldwin.

Collected wear will be cleaned, repaired, and upcycled into new products. One-of-a-kind items customized with patches and appliqués will also be specially sold. In addition, the company, which is committed to long wear for the global environment, will feature a repair experience booth focused on "self-repair". On the day of the event, if you bring in wear that unfortunately has holes or tears and needs repair, you can experience sewing repairs using a sewing machine or pressure bonding repairs using a dedicated heat press machine with the support of professional repair staff. Through the repair experience, let's think and learn about "realizing a circular society". Free self-repair experiences with limited slots can be pre-booked after applying for admission.

*Some items such as swimwear and rompers are not eligible for purchase. Please see the GREEN BATON official website for details. If you wish to have a free self-repair experience, we recommend making a reservation in advance via the special link in the email you receive after applying for admission. Please note that there are limited slots available for same-day acceptance. Some conditions apply for self-repair. Please check the details on the pre-booking form and agree to them before making a reservation.

Coachtopia

COACH's sustainable line "Coachtopia" embodies circular manufacturing

Hosting a workshop linked to a bag collection program, allowing participants to experience responsible product creation and Circularity

FACT BOX

  • Source: PR TIMES
  • Category: News