MARIE TERESIA Launches Experiential Retail Media Business at 35 Eyelash Salons Nationwide

wowwe Co., Ltd. has fully launched an experiential retail media business at its 'MARIE TERESIA' eyelash salons, which have 35 locations nationwide. Utilizing the salon waiting areas, this service allows customers to 'see, try, and buy' products from cosmetics and beauty brands. With over 150,000 official LINE subscribers, 74% being Gen Z and Gen Alpha, the salons offer a valuable touchpoint for young, beauty-conscious consumers. For a monthly fee of 50,000 JPY, brands can simultaneously exhibit products in five major cities: Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka. Customers can try the exhibited items using testers and purchase them directly in-store or via an official e-commerce site using a QR code on the display fixture. This service provides brands with a low-cost opportunity to expand awareness and create trial experiences while collecting real customer data such as interactions, purchases, and survey responses. wowwe aims to evolve this into a 'customer insight platform,' integrating offline behavior data to develop new menus, select retail products, and build a new data utilization model connecting salons, e-commerce, and retail.