Regarding Subscription Numbers for March 2026
WOWOW announces a net decrease in subscriptions for March 2026, despite new content, due to increased cancellations. Future announcements will be quarterly.
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- 📰 Published: April 2, 2026 at 22:49
We would like to inform you about the subscription and cancellation figures for March 2026, and the total number of subscriptions at the end of the month, as follows.
*1: For the second and third contracts by the same subscriber, the monthly viewing fee of 2,530 yen (tax included) is discounted to 990 yen (tax included). The number of applications for this discount system is included in the cumulative net subscriptions at the end of the month.
*2: For contracts with lodging facility operators for viewing in guest rooms, viewing fees are determined individually. The cumulative net number of contracted rooms in such lodging facilities is included in the cumulative net subscriptions at the end of the month.
*3: Subscribers to the Triple Plan {monthly plan fee 3,960 yen (tax included), annual plan fee 43,560 yen (tax included)} are counted as one contract in each performance record.
1. Monthly Overview
In March 2026, new subscriptions were driven by programs such as the UEFA Champions League 2025-26 season, UEFA Europa League 2025-26 season, WOWOW x Lemino drama series "Kenzan Kitakata Suikoden," and "WOWOW x Tokai TV Co-production Drama Yokohama Neighbors Season 2." On the other hand, the number of cancellations increased due to the conclusion of target programs, resulting in a net decrease in subscriptions.
In April 2026, we will broadcast and distribute programs such as the Japan x Finland co-production drama "Serial Drama W BLOOD & SWEAT," the movie "TOKYO MER ~Running Emergency Room~ Nankai Mission," UEFA Champions League 2025-26 season Quarterfinals and Semifinals 1st leg, UEFA Europa League 2025-26 season Quarterfinals, UEFA Women's Champions League 2025-26 season Semifinals 1st leg, and TVXQ 20th Anniversary LIVE IN NISSAN STADIUM ~RED OCEAN~.
*For past subscription trends, please refer to the "IR Site."
2. Reference
Subscription numbers for fiscal year 2025 and comparison with the previous period
Going forward, subscription numbers will be announced in quarterly financial results briefings.
FAQ
What were WOWOW's subscription numbers for March 2026?
In March 2026, despite new subscriptions, the number of cancellations increased, resulting in a net decrease in total subscriptions.
How will WOWOW announce subscription numbers in the future?
Going forward, subscription numbers will be announced in quarterly financial results briefings.
What programs led to new subscriptions?
European football UEFA Champions League, UEFA Europa League, and the WOWOW x Lemino drama series 'Kenzan Kitakata Suikoden' contributed to new subscriptions.