Beyond Handheld Fans: 'Wearable Fans' Gain Popularity Among Women via KiU's Air-Conditioned Clothing® Collection.
Key facts
- Beyond Handheld Fans: 'Wearable Fans' Gain Popularity Among Women via KiU's Air-Conditioned Clothing® Collection.
- Outdoor brand KiU's fashion-focused air-conditioned clothing has surpassed 20,000 units in sales. Particularly popular among women aged 25-44, it is becoming a staple for summer festivals and daily heat protection.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Outdoor brand KiU's fashion-focused air-conditioned clothing has surpassed 20,000 units in sales. Particularly popular among women aged 25-44, it is becoming a staple for summer festivals and daily heat protection.
- Citation
- Beyond Handheld Fans: 'Wearable Fans' Gain Popularity Among Women via KiU's Air-Conditioned Clothing® Collection. (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Outdoor brand KiU's fashion-focused air-conditioned clothing has surpassed 20,000 units in sales. Particularly popular among women aged 25-44, it is becoming a staple for summer festivals and daily heat protection.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 10:00
- 🔍 Collected: June 3, 2026 at 10:24 (24 min after Published)
- 🤖 AI Analyzed: June 5, 2026 at 02:15 (39h 51m after Collected)
World Party Co., Ltd. (HQ: Osaka) and its outdoor brand 'KiU' are offering a collaboration series with 'Kuchofuku®,' the pioneer of fan-equipped clothing. Since its launch in 2022, the series has maintained double-digit annual growth, with cumulative sales exceeding 20,000 units. Remarkably, more than half of the users are women.
With the widespread use of handheld fans, interest in hands-free cooling apparel is rising. KiU's Air-Conditioned Clothing® series features a unique design that allows users to conceal the fan holes when the fans are removed, enabling a seamless transition between functional cooling wear outdoors and regular fashion wear indoors. This versatility for festivals, outdoor activities, travel, and urban use has resonated strongly with fashion-conscious individuals in their 20s to 40s.
The lineup includes the 'KiU Air Conditioned Vest 2ND' (6,600 JPY) featuring unique textile patterns, the 'Multi-function Vest' (8,800 JPY) with numerous pockets, and the 2-way 'Blouson' (8,800 JPY) that can be converted to short sleeves. KiU aims to transform heat protection from an act of endurance into a proactive style choice.
With the widespread use of handheld fans, interest in hands-free cooling apparel is rising. KiU's Air-Conditioned Clothing® series features a unique design that allows users to conceal the fan holes when the fans are removed, enabling a seamless transition between functional cooling wear outdoors and regular fashion wear indoors. This versatility for festivals, outdoor activities, travel, and urban use has resonated strongly with fashion-conscious individuals in their 20s to 40s.
The lineup includes the 'KiU Air Conditioned Vest 2ND' (6,600 JPY) featuring unique textile patterns, the 'Multi-function Vest' (8,800 JPY) with numerous pockets, and the 2-way 'Blouson' (8,800 JPY) that can be converted to short sleeves. KiU aims to transform heat protection from an act of endurance into a proactive style choice.
FAQ
What is the name of the brand that created the Air-Conditioned Clothing® collection that sold over 20,000 units?
The brand is KiU, an outdoor brand offering fashion-focused air-conditioned clothing.
How many units of KiU's Air-Conditioned Clothing® have been sold as of the report?
KiU's Air-Conditioned Clothing® collection has surpassed 20,000 units in sales.
Which demographic is particularly purchasing KiU's wearable fans and air-conditioned clothing?
Women aged 25 to 44 are the primary customers for KiU's air-conditioned clothing.
What product line from KiU includes wearable fans and is designed for heat protection?
KiU's Air-Conditioned Clothing® collection includes wearable fans for summer heat protection.
For what events is KiU's Air-Conditioned Clothing® becoming a staple among women?
It is becoming a staple for summer festivals and daily heat protection among women.