CRONOS Launches Collaboration Collection with Sanrio's Popular Characters "Kuromi" and "Bad Badtz-Maru"

World Fit Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daiki Takashiro) is pleased to announce a special collaboration with characters from Sanrio Co., Ltd., through its activity wear brand "CRONOS," which is characterized by its minimalist yet stylish and creative designs.

This collaboration features a collection with the mischievous and lovable character "Bad Badtz-Maru" and "Kuromi," who is charming for the gap between her cool first impression and her cute side. The diverse lineup includes T-shirts with UPF50+ UV protection, water absorption and quick-drying properties, and cooling features, as well as skinny pants with CRONOS's sharp design, socks suitable for daily use and training, minimalist silhouette tank tops, leggings combining functionality and design, and long dresses made of highly elastic rib material. This collection is a special one, blending CRONOS's functionality with the playful spirit of the characters.

This collection will be available for purchase from April 29, 2026 (public holiday, Wednesday), at CRONOS stores nationwide and its Online Store. A special shopper bag exclusively for this collaboration will also be sold at physical stores. Additionally, a release commemorative event is scheduled to be held at CRONOS Omotesando on May 2 (Saturday). For details, please check the CRONOS Online Store and CRONOS Official Instagram.

CRONOS Omotesando Event

Date: May 2, 2026 (Saturday) 13:00-16:00 Location: 6-3-9 Jingumae, Shibuya-ku, Tokyo 150-0001 Phone Number: 03-5778-9155 Instagram: https://www.instagram.com/cronos_omotesando/

CRONOS × Sanrio Characters Collaboration Collection

CRONOS × Kuromi LONG DRESS PRICE: ¥17,600 - (tax included) COLOR: BLACK SIZE: S / M

CRONOS × Kuromi LOGO TEE PRICE: ¥9,900 - (tax included) COLOR: WHITE / BLACK SIZE: S / M / L

CRONOS × Kuromi BASIC TEE PRICE: ¥11,000 - (tax included) COLOR: WHITE / PINK / BLACK SIZE: S / M / L

CRONOS × Kuromi TANK TOP PRICE: ¥8,800 - (tax included) COLOR: WHITE / PINK / BLACK SIZE: S / M / L

CRONOS × Kuromi BRA TOP PRICE: ¥9,350 - (tax included) COLOR: BLACK SIZE: S / M / L

CRONOS × Kuromi LEGGINGS PRICE: ¥10,780 - (tax included) COLOR: BLACK SIZE: S / M / L

CRONOS × Kuromi SOCKS PRICE: ¥2,200 - (tax included) COLOR: WHITE / BLACK SIZE: OS

CRONOS × Kuromi BALLOON BAG PRICE: ¥17,600 - (tax included) COLOR: BLACK SIZE: OS

CRONOS × Bad Badtz-Maru TEE PRICE: ¥12,100 - (tax included) COLOR: WHITE / BLACK SIZE: S / M / L / XL

CRONOS × Bad Badtz-Maru PANTS PRICE: ¥19,800 - (tax included) COLOR: BLACK SIZE: M / L / XL

CRONOS × Bad Badtz-Maru SOCKS PRICE: ¥2,530 - (tax included) COLOR: WHITE / BLACK SIZE: OS

About Sanrio Characters

Official HP: https://www.sanrio.co.jp/ Kuromi / Official X: @kuromi_project Self-proclaimed rival of My Melody. She may look rough, but she's actually very girly!? She loves handsome guys. Her black hood and pink skull are her charm points. She's striving to Kuromify the world!

Bad Badtz-Maru / Official X: @hapidanbui (Hapidanbui account) A mischievous and contrary male penguin. His favorite foods are high-end Ginza sushi and crispy instant ramen. His dream for the future is to become president. He may seem twisted, but is he actually a good guy?