Making Social Contribution the Largest Market in This Country

We endorse 'April Dream,' an initiative aiming to make April 1st a day for broadcasting dreams. This press release represents the dream of World Eggs.

World Eggs Inc. (Headquarters: Minato-ku, Tokyo; CEO: Katsunori Namifusa; hereinafter 'World Eggs') announces its dream: 'To make social contribution the largest market in this country.'

Operating under the banner of 'socially implementing all social themes,' World Eggs is a 'social implementation-type consulting firm' that utilizes its unique strategic design know-how called 'Issue Design.' We specialize in rewriting the meaning of events from a 'social perspective' and developing and operating 'Social IPs' that create sustainable cultural and economic spheres.

Official Website: https://world-eggs.jp/

[World Eggs' Declared 'Dream'] 'To make social contribution the largest market in this country.'

[Towards Realization of the Dream] We do not believe that the reason social themes fail to spread is because they 'lack value.' Rather, it is the exact opposite. We believe it is because, despite possessing value, that value has not been designed into a structure that stirs people's emotions and drives action. Culture, education, the environment, welfare, and regional issues. These are often spoken of as things that must be protected simply because they are the right things to do. However, righteousness alone cannot keep people continuously engaged. What is necessary is to transform social themes from objects of mere understanding into objects that are participated in, loved, supported, and taken pride in. We have set the goal of 'applying the dynamics of IP* to social themes to turn enthusiasm into cultural and economic spheres,' and we are taking action now. *For our concept of 'IP,' please see: https://world-eggs.jp/news/3006/

[Why This Dream Now?] Building on our past track record, we have refreshed our business format to become a 'social implementation-type consulting firm.' Starting with the 'Social IP Forum' held in February, we have embarked on our second founding. (Forum details: https://world-eggs.jp/news/2794/) The world is full of wonderful visions and dreams of making society better. However, many of them fade away without seeing the light of day due to a lack of strategy, disconnection from the front lines, or the absence of sustainable mechanisms. We convert all events into 'social themes' by rewriting their meaning from a social perspective. We then take on the full responsibility from conception to establishment—'until the scenery of society changes'—to embody 'social implementation.'

Furthermore, it has been about a year since the publication of the book 'Secret Society Marketing,' which is packed with CEO Namifusa's unique know-how. This marks the first step as 'shared property' to socially implement the methods we have cultivated to create movements out of empathy. (Currently on sale: https://amzn.to/3EFfwhQ)

[World Eggs' Activity Track Record in Numbers] To date, we have socially implemented numerous 'stories' to solve national-scale projects and social issues. - Total Number of Projects Developed: Over 1,000 - Total Value of Operated Projects: Over 50 billion JPY - Number of Events Executed: Over 10,000 - Number of Partner Municipalities/Companies: Over 12,000

By driving national movements such as 'Cool Biz,' we have consistently committed ourselves to 'changing the scenery of society.' This overwhelming power of embodiment and our network are the very assets that back up our dream. In addition, by utilizing our independently operated think tanks and media, as well as the 'Akari no Moribito' (Keepers of the Light), an IP project brand that creates social phenomena, we craft stories that impulse people's hearts through the power of entertainment, thereby generating 'signs' of change.

[World Eggs Think Tank Official Websites] - 'Nippon Romantist Association,' which turns 'imagination' into 'creativity' and implements it in society: https://japan-romance.com/ - 'Nippon Mondai,' which verbalizes the 'haziness' of society and provides new perspectives: https://nippon-mondai.jp/ - Lighthouse anthropomorphism project 'Akari no Moribito': https://www.akarinomoribito.com/

[Seeking Collaborators for the Dream] This grand dream is not something we can accomplish alone. Currently, starting with deepening our collaboration with Impact Holdings, Inc., we are joining hands with municipalities and companies nationwide to expand the circle of implementation. (Details: https://world-eggs.jp/news/2746/) To everyone who holds the aspiration: 'We have a wonderful concept but don't know how to implement it,' or 'We want to turn social issues into new business values.' Will you join us in socially implementing new social movements?

[Message from CEO Katsunori Namifusa] The dynamics of IP already exist in the Olympics, in Cool Biz, and in the Ohenro (pilgrimage). A single core moves emotions and actions, forms a demographic of engaged parties, and turns enthusiasm into cultural and economic spheres. We are simply applying that structure to social themes. Instead of leaving social issues as merely 'the right thing to do,' we transform them into intellectual public goods that people want to participate in, deeply love, and support. That is what we want to do.

[Company Profile] Company Name: World Eggs Inc. Location: Morisaki Bldg. 3F, 2-14-4 Akasaka, Minato-ku, Tokyo 107-0052 CEO: Katsunori Namifusa Established: June 19, 2019 Official Website: https://world-eggs.jp/ World Eggs Official X: https://x.com/WORLDEGGS_0619 Namifusa's Personal X: https://x.com/katsunorinamif1

* 'April Dream' is a project by PR TIMES where companies broadcast dreams they ultimately wish to fulfill on April 1st. We are genuinely aiming to realize this dream.