Works Applications Evolves 'HUE' into an AI-driven Platform, Launches 'OXYG' to Drive Business Transformation for Japanese Firms

Works Applications Co., Ltd. (HQ: Chiyoda-ku, Tokyo; CEO: Osamu Hata, hereinafter 'WAP') is evolving its product portfolio into a platform solution that integrates business processes, data, and AI, while officially launching its new business, 'OXYG.' With this, WAP has established a business model based on two pillars: 'HUE,' which provides an AI-driven business foundation, and a service business that supports corporate transformation. WAP aims to support AI utilization and business transformation among Japanese enterprises more effectively than ever before.

Background: AI is starting to change business

In recent years, Japanese companies have increasingly utilized AI to achieve operational efficiency and sophistication. However, in many cases, this utilization remains limited to individual tasks or specific areas, failing to trigger organization-wide transformation. The potential of AI is not meant to be confined to these boundaries; greater value can be created by fundamentally reviewing business processes and the roles of humans and digital workers.

HUE: Evolving into an AI-driven business platform

To address these challenges, WAP has redesigned its conventional software product group, shifting from a collection of individual products to an integrated structure for business, data, and AI. HUE is now systematized as an integrated brand composed of:
- HUE Composable ERP: Core system
- HUE Business Platform (HUE BP): Business infrastructure
- HUE Data Platform (HUE DP): Data foundation

'HUE ERP' is designed around the 'Fit to Japan Standard' to accommodate the complex requirements unique to large Japanese companies, preventing fragmented data structures by avoiding reliance on add-ons. This realizes a 'unified business data structure that supports business execution for Japanese enterprises.'
'HUE BP' integrates business processes distributed across ERP, SaaS, and legacy systems, functioning as a platform where 'AI can understand and execute business tasks.' Humans and AI collaborate on common workflows, achieving automation and sophistication of business operations.
'HUE DP' organizes data distributed within companies into an integrated and utilizable state, serving as a 'data foundation that supports learning, analysis, and decision-making by AI.'

OXYG: New business to accompany corporate transformation

WAP is launching 'OXYG,' a new business unit to support corporate transformation. Infrastructure improvement alone does not drive change. OXYG is a service business that supports companies advancing AI utilization and DX not only in conceptualization but also in implementation and anchoring in the field.
OXYG is positioned as an independent service business, not a service secondary to HUE. However, by combining it with HUE, WAP provides business infrastructure and transformation support in an integrated manner. Beyond just conceptualizing, OXYG steps into business process redesign based on AI, the construction of a digital workforce, and even organizational design including redefining the roles of humans and digital tools, accompanying clients until change is executed and anchored.

WAP's new business model

With this announcement, WAP has established a structure that develops two parallel businesses: 'HUE: Platform business for AI-driven business infrastructure' and 'OXYG: Service business to accompany corporate transformation.' This is not merely business expansion, but a new model providing business, data, AI, and transformation support as a single entity. These initiatives target large Japanese enterprises seeking to upgrade their operational foundations or those facing challenges in executing and anchoring AI/DX efforts. Both businesses are developed under a supply system predicated on co-creation with partner companies to achieve flexible and highly scalable service provision.