WAP Launches 'OXYG,' an Execution-Focused Service Brand: Providing 'Growth Oxygen' to Japanese Companies Facing Labor Shortages

Works Applications Co., Ltd. (HQ: Chiyoda-ku, Tokyo; CEO: Osamu Hata; hereinafter 'WAP') is launching a new service brand, 'OXYG.' OXYG is a new service model that fuses WAP's deep business understanding, cultivated over 30 years of supporting major Japanese enterprises, with evolving technology to thoroughly accompany clients on their journey toward sustainable growth.

### Background: Structural 'Oxygen Deficiency' Facing Japanese Companies Currently, Japanese society is projected to face a labor supply shortage of 11 million people by 2040 due to a declining and aging population. As talent shortages become the norm, companies are pressured to utilize technology. However, simply introducing tools cannot resolve this 'oxygen deficiency.' True solutions require fundamental business process re-engineering (BPR) to create a foundation where technology thrives within operations and to establish mechanisms for continuous transformation.

### Value Provided by the New Brand 'OXYG' OXYG leverages cutting-edge technology, including AI, and WAP's deep business insights to implement transformation mechanisms through three key areas: - **Consistent Support Across Strategy, Design, and Execution**: We provide one-stop support from initial conception to final execution, going beyond mere advice or system implementation. - **Technology-Led Business Process Re-engineering (BPR)**: We do not just digitize existing tasks; we redefine the roles of humans and digital tools to redesign business processes together with our clients. - **Designing Structures to Connect Management and Operations**: We co-create organizational structures and operational processes where management and front-line operations are linked, enabling self-sustaining transformation.

### Origin of the Brand Name OXYG = **O**ptimized e**X**pertise for **Y**our **G**rowth This name reflects our commitment to delivering optimized professional expertise essential for corporate growth. We aim to be the 'engine' for transformation, much like 'oxygen' is vital for life.

### As a New Business Pillar for WAP WAP has historically supported business standardization for major domestic enterprises through ERP packages. By establishing OXYG as a new business pillar alongside its existing product business, WAP will provide broader and more powerful support for corporate transformation.

### About Works Applications Works Applications was founded in 1996 as a Japanese ERP package vendor. With innovative solutions such as 'No Customization' and 'Free Version Upgrades,' it has supported the growth of major domestic companies. Aiming to be a 'growth engine' that believes in individual potential and maximizes the value of both companies and individuals, WAP pursues turning 'tasks' into 'creativity' and making 'work' enjoyable.