WAP Launches Execution-Support Service Brand 'OXYG' to Provide 'Growth Oxygen' to Japanese Companies Suffering from Labor Shortages
Works Applications Co., Ltd. has launched 'OXYG', a new execution-support service brand. By combining AI technology and their deep understanding of corporate operations, WAP aims to solve the chronic labor shortages in Japanese companies through comprehensive business process re-engineering.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 03:38 (424h 7m after Collected)
Works Applications Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and CEO: Osamu Hata, hereinafter WAP) launches a new service brand 'OXYG'. OXYG is a new service model that thoroughly accompanies companies in their sustainable growth by fusing WAP's business understanding, which has supported major Japanese companies for 30 years, with evolving technology.
Background: The structural 'oxygen deprivation' state faced by Japanese companies
Currently, due to Japan's declining population and aging society with a low birthrate, it is predicted that there will be a labor supply shortage of 11 million people by 2040 (*1). As personnel shortages become the norm, companies are pressed to utilize technology, but the mere introduction of tools cannot resolve this 'oxygen deprivation'.
For a true solution, it is essential to review business processes, prepare a foundation where technology comes alive within operations, and create a mechanism to continuously transform.
The value provided by the new brand 'OXYG'
OXYG fuses advanced technologies such as AI with the deep business understanding cultivated by WAP, implementing mechanisms to promote corporate transformation through three areas:
- Continuous hands-on support without separating 'Conception, Design, and Execution'
We provide one-stop support from conception to execution, going beyond mere advice and system implementation.
- Business Process Re-engineering (BPR) premised on technology
Rather than simply digitalizing existing operations, we redefine the roles of humans and digital technology, working together with customers to redesign the operations themselves.
- Designing a promotion structure that connects management and the front lines
We co-create organizational structures and operational processes where management and front-line staff work together, enabling self-sustaining transformation.
Origin of the Brand Name
OXYG = Optimized eXpertise for Your Growth
We imbued it with the intention of delivering the expertise indispensable for corporate growth in an optimized manner. Like the 'oxygen' essential for life activities, we aim to become the 'engine' to drive the transformation of Japanese companies.
As WAP's new business axis
WAP has previously supported the operational standardization of major domestic companies through the provision of ERP packages. This time, in addition to our conventional product business, we will establish 'OXYG' as a new business axis to more broadly and strongly support our customers' corporate transformations.
*1 Source: Recruit Works Institute 'Future Forecast 2040: The Coming of a Labor Supply Constrained Society (March 2023)'
[About Works Applications]
Works Applications was founded in 1996 as an ERP package vendor originating in Japan. We have supported the growth of our customers, mainly major domestic companies, with innovative solutions such as no-customization and free version upgrades. Believing in the potential of individuals and aiming to be a 'growth engine' that maximizes the value of companies and individuals, we will continue to pursue turning 'tasks' into 'creation' and making 'work' enjoyable.
Works Applications Co., Ltd. Website
Background: The structural 'oxygen deprivation' state faced by Japanese companies
Currently, due to Japan's declining population and aging society with a low birthrate, it is predicted that there will be a labor supply shortage of 11 million people by 2040 (*1). As personnel shortages become the norm, companies are pressed to utilize technology, but the mere introduction of tools cannot resolve this 'oxygen deprivation'.
For a true solution, it is essential to review business processes, prepare a foundation where technology comes alive within operations, and create a mechanism to continuously transform.
The value provided by the new brand 'OXYG'
OXYG fuses advanced technologies such as AI with the deep business understanding cultivated by WAP, implementing mechanisms to promote corporate transformation through three areas:
- Continuous hands-on support without separating 'Conception, Design, and Execution'
We provide one-stop support from conception to execution, going beyond mere advice and system implementation.
- Business Process Re-engineering (BPR) premised on technology
Rather than simply digitalizing existing operations, we redefine the roles of humans and digital technology, working together with customers to redesign the operations themselves.
- Designing a promotion structure that connects management and the front lines
We co-create organizational structures and operational processes where management and front-line staff work together, enabling self-sustaining transformation.
Origin of the Brand Name
OXYG = Optimized eXpertise for Your Growth
We imbued it with the intention of delivering the expertise indispensable for corporate growth in an optimized manner. Like the 'oxygen' essential for life activities, we aim to become the 'engine' to drive the transformation of Japanese companies.
As WAP's new business axis
WAP has previously supported the operational standardization of major domestic companies through the provision of ERP packages. This time, in addition to our conventional product business, we will establish 'OXYG' as a new business axis to more broadly and strongly support our customers' corporate transformations.
*1 Source: Recruit Works Institute 'Future Forecast 2040: The Coming of a Labor Supply Constrained Society (March 2023)'
[About Works Applications]
Works Applications was founded in 1996 as an ERP package vendor originating in Japan. We have supported the growth of our customers, mainly major domestic companies, with innovative solutions such as no-customization and free version upgrades. Believing in the potential of individuals and aiming to be a 'growth engine' that maximizes the value of companies and individuals, we will continue to pursue turning 'tasks' into 'creation' and making 'work' enjoyable.
Works Applications Co., Ltd. Website