Workman Co., Ltd. will host an exhibition and trial event for its heatstroke prevention Peltier semiconductor cooling apparel from June 10 to July 31 at its product development center in Ueno, Tokyo. The event, targeted at media, influencers, and major corporate clients, simulates disaster-level heat up to 45°C. Attendees can wear the cooling apparel in front of giant halogen panels reaching over 45°C and observe the cooling status with thermo-cameras. While competitors are retreating from the direct-cooling Peltier apparel market, Workman produced 250,000 units last year, dominating the workwear sector. This year, they are introducing a women-only model to enter the general consumer market for heatstroke prevention. Applications include walking, sports spectating, festivals, and outdoor activities. The cooling apparel serves as a trump card against extreme heat exceeding body temperature, offering a maximum environmental temperature difference of -30°C. The event will also propose optimal layering combinations to maximize cooling effects, such as wearing the apparel directly over a cooling T-shirt.
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- Source: PR TIMES
- Category: business