Wooden Toy Brand 'Nakayoshi Library' Launches Products in the 'Lexus Collection'

Nakayoshi Library Co., Ltd. (Headquarters: Kochi Prefecture; CEO: Hajime Hamada) is pleased to announce that its wooden toys are now available for purchase through the 'Lexus Collection,' the official lifestyle item line developed by Toyota Motor Corporation. The Lexus Collection is an official line that showcases items embodying the philosophy and craftsmanship of the Lexus brand. For this collaboration, Nakayoshi Library has taken maple wood—previously used for Lexus steering wheels and shift knobs—and repurposed it to create new value as wooden toys. This is an upcycling initiative that avoids material waste, contributing to environmental impact reduction and the SDGs. Using the Rare Wood 'Bird's Eye Maple' These products utilize Bird's Eye Maple, a highly rare variety of Canadian maple. Bird's Eye Maple is characterized by its unique, bird-eye-like grain and is used in high-end furniture, musical instruments, and luxury car interiors. The material used here was originally intended for Lexus steering wheels and shift knobs; by leveraging its beautiful grain and inherent value, it has been reborn as a wooden toy for children to touch and enjoy. Product Overview

Wood Toy Car A wooden toy car that highlights the beautiful grain unique to Bird's Eye Maple. Its rounded form makes it safe for small children to play with.