WithGreen Celebrates 10th Anniversary, Targets 100 Stores by 2030

Key facts

  • WithGreen Celebrates 10th Anniversary, Targets 100 Stores by 2030
  • WithGreen, a salad bowl specialty chain, marked its 10th anniversary by announcing a mid-term strategy to expand to 100 stores by 2030, aiming to make salads a staple part of the Japanese diet.
  • Source: PR Times
  • Date: May 22, 2026

Direct answer

WithGreen, a salad bowl specialty chain, marked its 10th anniversary by announcing a mid-term strategy to expand to 100 stores by 2030, aiming to make salads a staple part of the Japanese diet.

Citation
WithGreen Celebrates 10th Anniversary, Targets 100 Stores by 2030 (May 22, 2026), PR Times
Source
PR Times
Date
May 22, 2026
WithGreen, a salad bowl specialty chain, marked its 10th anniversary by announcing a mid-term strategy to expand to 100 stores by 2030, aiming to make salads a staple part of the Japanese diet.
その他NQ 82/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 22, 2026 at 19:00
  • 🔍 Collected: May 22, 2026 at 10:31
  • 🤖 AI Analyzed: May 22, 2026 at 21:28 (10h 56m after Collected)
株式会社WithGreen, which operates a chain of salad bowl specialty stores, celebrated its 10th anniversary on May 20, 2026, and held the "WithGreen 10th Anniversary Business Strategy Presentation" at the Imperial Hotel, Tokyo. During the event, the company summarized its growth to date and announced its mid-term business plan, aiming to open 100 stores by 2030 to establish "salad as a staple meal" in the Japanese lifestyle.

Trajectory Since Founding
The company was inspired by salad specialty shops that founder Tomohiro Takefumi encountered in New York. After traveling the world to study food, he opened the first store in Kagurazaka, Tokyo, in May 2016. Subsequent stores were opened in Ginza and Kita-Senju, and the company grew even during the COVID-19 pandemic by leveraging increased health consciousness and rising delivery demand. As of March 2026, the company reached its goal of 50 stores, with over 1,000 partners (employees).

Challenges for Chapter 2
The decade starting from 2026 is designated as "Chapter 2," with a goal of 100 stores by 2030. WithGreen aims for more than just chain expansion; it seeks to root salads in society as a new pillar for Japanese dining. To achieve this, the company will foster an environment supporting partner growth, including unique initiatives like MBA acquisition support and workshops on vegetable knowledge.

Company Overview
Name: WithGreen Co., Ltd.
CEO: Tomohiro Takefumi
Established: 2016
Business: Operation of "WithGreen" salad bowl specialty stores

FAQ

What is WithGreen's goal for 2030?

WithGreen aims to open 100 stores in Japan by 2030 and establish 'salad as a staple food' as a lifestyle.

How many stores does WithGreen currently operate?

By March 2026, the 10th anniversary of its founding, WithGreen achieved 50 stores. Currently, it operates 53 stores nationwide.

What inspired the founding of WithGreen?

The founder, Fumihiro Take, was inspired by a salad-focused restaurant he encountered in New York. After traveling the world with food as a theme, he opened the first store in Kagurazaka, Tokyo, in 2016.

Is there a focus on the ingredients in the salad bowls?

Since its founding, WithGreen has been committed to using domestically grown vegetables, except in special circumstances such as natural disasters. They also offer seasonal salads every two months to enjoy the changing seasons.

What kind of growth support does the company provide?

WithGreen offers rare support in the food industry, such as assisting with MBA acquisition and conducting unique study sessions to deepen knowledge of vegetables, creating an environment that supports the growth of partners (employees).

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