WithGreen Celebrates 10th Anniversary, Targets 100 Stores by 2030
WithGreen, a salad bowl specialty chain, marked its 10th anniversary by announcing a mid-term strategy to expand to 100 stores by 2030, aiming to make salads a staple part of the Japanese diet.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 21:28 (10h 56m after Collected)
株式会社WithGreen, which operates a chain of salad bowl specialty stores, celebrated its 10th anniversary on May 20, 2026, and held the "WithGreen 10th Anniversary Business Strategy Presentation" at the Imperial Hotel, Tokyo. During the event, the company summarized its growth to date and announced its mid-term business plan, aiming to open 100 stores by 2030 to establish "salad as a staple meal" in the Japanese lifestyle.
Trajectory Since Founding
The company was inspired by salad specialty shops that founder Tomohiro Takefumi encountered in New York. After traveling the world to study food, he opened the first store in Kagurazaka, Tokyo, in May 2016. Subsequent stores were opened in Ginza and Kita-Senju, and the company grew even during the COVID-19 pandemic by leveraging increased health consciousness and rising delivery demand. As of March 2026, the company reached its goal of 50 stores, with over 1,000 partners (employees).
Challenges for Chapter 2
The decade starting from 2026 is designated as "Chapter 2," with a goal of 100 stores by 2030. WithGreen aims for more than just chain expansion; it seeks to root salads in society as a new pillar for Japanese dining. To achieve this, the company will foster an environment supporting partner growth, including unique initiatives like MBA acquisition support and workshops on vegetable knowledge.
Company Overview
Name: WithGreen Co., Ltd.
CEO: Tomohiro Takefumi
Established: 2016
Business: Operation of "WithGreen" salad bowl specialty stores
Trajectory Since Founding
The company was inspired by salad specialty shops that founder Tomohiro Takefumi encountered in New York. After traveling the world to study food, he opened the first store in Kagurazaka, Tokyo, in May 2016. Subsequent stores were opened in Ginza and Kita-Senju, and the company grew even during the COVID-19 pandemic by leveraging increased health consciousness and rising delivery demand. As of March 2026, the company reached its goal of 50 stores, with over 1,000 partners (employees).
Challenges for Chapter 2
The decade starting from 2026 is designated as "Chapter 2," with a goal of 100 stores by 2030. WithGreen aims for more than just chain expansion; it seeks to root salads in society as a new pillar for Japanese dining. To achieve this, the company will foster an environment supporting partner growth, including unique initiatives like MBA acquisition support and workshops on vegetable knowledge.
Company Overview
Name: WithGreen Co., Ltd.
CEO: Tomohiro Takefumi
Established: 2016
Business: Operation of "WithGreen" salad bowl specialty stores
FAQ
WithGreenが目指す2030年の目標とは何ですか？
2030年までに日本国内で100店舗の出店を達成し、「主食としてのサラダ」をライフスタイルとして定着させることを目標としています。
WithGreenは現在何店舗展開していますか？
創業から10年となる2026年3月時点で、50店舗の出店を達成しました。現在は全国で53店舗を展開しています。
WithGreenの創業のきっかけは何ですか？
代表の武文智洋氏がニューヨークで出会ったサラダ専門店に着想を得て、世界一周を経て食をテーマに2016年に東京・神楽坂で1号店を創業しました。
サラダボウルの食材へのこだわりはありますか？
創業以来、天災などの特殊な状況を除き国産野菜を使用することにこだわっており、2か月ごとに季節限定サラダを提供して四季を楽しめるようにしています。
企業としてどのような成長支援を行っていますか？
飲食業界では珍しいMBA取得の支援や、野菜の知識を深める独自の勉強会を実施し、パートナー（従業員）の成長を支援する環境を整えています。