[High School Girls' Trend Survey] "Authentic Taste" Supremacy over SNS Appeal! Over half (54%) of convenience store beverage purchasers respond.

Key facts

  • [High School Girls' Trend Survey] "Authentic Taste" Supremacy over SNS Appeal! Over half (54%) of convenience store beverage purchasers respond.
  • A survey by Joshi Kosei Lab reveals that high school girls prioritize "authentic taste" over SNS appeal when choosing beverages, with convenience stores being the primary purchase location. This provides crucial consumer data for beverage manufacturers and distributors.
  • Source: PR Times
  • Date: March 30, 2026

Direct answer

A survey by Joshi Kosei Lab reveals that high school girls prioritize "authentic taste" over SNS appeal when choosing beverages, with convenience stores being the primary purchase location. This provides crucial consumer data for beverage manufacturers and distributors.

Citation
[High School Girls' Trend Survey] "Authentic Taste" Supremacy over SNS Appeal! Over half (54%) of convenience store beverage purchasers respond. (March 30, 2026), PR Times
Source
PR Times
Date
March 30, 2026
A survey by Joshi Kosei Lab reveals that high school girls prioritize "authentic taste" over SNS appeal when choosing beverages, with convenience stores being the primary purchase location. This provides crucial consumer data for beverage manufacturers and distributors.
調査NQ 89/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 19:11
  • 🔍 Collected: March 30, 2026 at 22:56 (3h 44m after Published)
  • 🤖 AI Analyzed: April 22, 2026 at 05:20 (534h 24m after Collected)
with t Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Keita Miyagi), which operates a teen entertainment business, runs "Joshi Kosei Lab," a media and think tank that disseminates and analyzes the "latest trends" among high school girls. The lab conducted a "Survey on Beverage Purchasing Behavior" targeting 100 active high school girls.

While Gen Z tends to focus on "SNS appeal," this survey revealed a highly rational reality in beverage selection: "overwhelming supremacy of taste and flavor" and "functional differentiation" according to the scene. We deliver the latest consumption data, indispensable for beverage manufacturers and distribution companies in formulating their target strategies.

■ Survey Topics
1. Convenience Store Dominance: "Convenience stores" were the most frequent purchase location (50%) during school and commuting.
2. Beyond "Jacket Buying": 54% of respondents prioritize "taste" when choosing new products, significantly outweighing packaging or SNS appeal.
3. Scene-Specific Drinking: "Coffee/tea" for concentration during study, "energy drinks" for a power boost during exercise.
4. Irresistible Temptations: In addition to standard "water/tea," there's a sensitive response to small luxuries like "acai" and "Gong Cha."

■ Convenience Stores are the Main Battleground for Purchases. Approximately 40% are High-Frequency Purchasers (3+ times/week)

50% of high school girls responded "convenience stores" as their place of purchase for beverages, significantly outnumbering vending machines (17%) and supermarkets (7%). The convenience of locations along their school commute routes is the biggest deciding factor for quenching their thirst.

FAQ

What percentage of high school girls in the survey identified convenience stores as their primary beverage purchase location?

50% of high school girls identified convenience stores as their primary beverage purchase location, significantly higher than vending machines at 17% and supermarkets at 7%.

According to the Joshi Kosei Lab survey, what factor do most high school girls prioritize when selecting new beverages?

54% of high school girls prioritize 'taste' when selecting new beverages, outweighing considerations like packaging or social media appeal.

How frequently do approximately 40% of surveyed high school girls purchase beverages from convenience stores?

Approximately 40% of surveyed high school girls purchase beverages from convenience stores three or more times per week.

Which types of beverages do high school girls choose for studying and exercising, according to the survey findings?

High school girls choose 'coffee or tea' for concentration during studying and 'energy drinks' for a power boost during exercise.

What company operates Joshi Kosei Lab, and where is its headquarters located?

with t Co., Ltd. operates Joshi Kosei Lab, and its headquarters is located in Shibuya-ku, Tokyo, under President Keita Miyagi.

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