[Reiwa JK Travel Trends] 'Insta-Worthy' Isn't the Goal, It's a Tool for Bonding. 99% Are Eager to Travel!
High school girls' travel trend survey: Bonds over being 'Insta-worthy', with TikTok as the primary source of information.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
with t Inc. (Headquarters: Shibuya-ku, Tokyo; President: Keita Miyagi), a company developing entertainment businesses for teens, operates "Joshi Kosei Lab," a media and think tank that disseminates and analyzes the "latest trends" among high school girls. The lab conducted a "Survey on Spring/Golden Week Travel Trends" targeting 100 current high school girls.
This report reveals the real travel insights of modern high school girls, who are shifting from the former "supremacy of being SNS-worthy" to "building bonds by sharing experiences." We deliver data that serves as a crucial indicator for companies in tourism, accommodation, and local government when planning initiatives targeting the youth.
[Survey Topics]
- Overwhelming desire to travel: 99% are positive about traveling. 52%, a majority, already have plans.
- Ditching search engines: TikTok (50%) and Instagram (30%) account for 80% of information sources.
- Travel routine: "Posting on SNS" and "local gourmet food" are essential. Visualizing memories is a top priority.
- Budget and values: The most common budget is "10,000 to 30,000 yen." They prioritize "experiences you can only have there" over cost.
■ Craving for "Liberation" from the Everyday and the "Extraordinary"
Only 1% of high school girls answered that they did not want to travel. The need to "get away from school life and refresh (28%)" is also high, and the desire for an "extraordinary experience" to break free from the confines of academics and daily life serves as a strong motivation for travel.
■ "TikTok" Is the Travel Textbook. Choosing Destinations with an Emphasis on Time-Performance
FAQ
What is the primary motivation behind high school girls' desire to travel, according to the survey?
The primary motivation is a craving for "liberation" from everyday life and school, seeking an "extraordinary experience" to refresh themselves and break free from academic confines.
What percentage of high school girls expressed a positive attitude towards traveling?
An overwhelming 99% of high school girls surveyed expressed a positive attitude towards traveling, indicating a strong desire to embark on trips.
Which social media platforms are most frequently used by high school girls for travel information, and what is their combined usage?
TikTok (50%) and Instagram (30%) are the dominant sources for travel information, collectively accounting for 80% of their information gathering.
What are considered essential elements of a high school girl's travel routine, as highlighted in the report?
Essential elements of their travel routine include "posting on SNS" to visualize memories and enjoying "local gourmet food," prioritizing the documentation and enjoyment of experiences.
What is the most common budget range for high school girls' trips, and what do they prioritize when choosing destinations?
The most common budget range is "10,000 to 30,000 yen," and they prioritize "experiences you can only have there" over cost when selecting destinations.