[Reiwa JK Travel Trends] 'Insta-Worthy' Isn't the Goal, It's a Tool for Bonding. 99% Are Eager to Travel!
High school girls' travel trend survey: Bonds over being 'Insta-worthy', with TikTok as the primary source of information.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
with t Inc. (Headquarters: Shibuya-ku, Tokyo; President: Keita Miyagi), a company developing entertainment businesses for teens, operates "Joshi Kosei Lab," a media and think tank that disseminates and analyzes the "latest trends" among high school girls. The lab conducted a "Survey on Spring/Golden Week Travel Trends" targeting 100 current high school girls.
This report reveals the real travel insights of modern high school girls, who are shifting from the former "supremacy of being SNS-worthy" to "building bonds by sharing experiences." We deliver data that serves as a crucial indicator for companies in tourism, accommodation, and local government when planning initiatives targeting the youth.
[Survey Topics]
- Overwhelming desire to travel: 99% are positive about traveling. 52%, a majority, already have plans.
- Ditching search engines: TikTok (50%) and Instagram (30%) account for 80% of information sources.
- Travel routine: "Posting on SNS" and "local gourmet food" are essential. Visualizing memories is a top priority.
- Budget and values: The most common budget is "10,000 to 30,000 yen." They prioritize "experiences you can only have there" over cost.
■ Craving for "Liberation" from the Everyday and the "Extraordinary"
Only 1% of high school girls answered that they did not want to travel. The need to "get away from school life and refresh (28%)" is also high, and the desire for an "extraordinary experience" to break free from the confines of academics and daily life serves as a strong motivation for travel.