wimo Opens New Test Ride and Experience Hub "BASE WIMO" in Omiya
wimo opens "BASE WIMO", a new test ride and experience hub in Omiya, aiming to be a new center where mobility and community intersect.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🤖 AI Analyzed: June 2, 2026 at 12:57 (1477h 57m after Published)
wimo Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kasha Ko) launched COOZY in 2020, an electric assist bicycle designed to overturn preconceived notions and impressions of electric assist bicycles, often described as "an electric assist bicycle that doesn't look like one." It has garnered attention for many years for its sophisticated frame design and rich color variations.
Following this, wimo expanded its "wimo kids" line, a serious-minded bicycle designed to break the image of children's bikes, with a lineup ranging from 16 to 26 inches. Furthermore, inheriting the philosophy of COOZY, the "COOZY Light" model, which pursues even greater ease of riding, was launched in 2024. In March of this year, wimo further evolved its product line to cater to a wider range of lifestyles with the introduction of the "URBAN BELT 650," an electric cross bike with a simple design suitable for daily use.
Now, wimo is set to pre-open "BASE WIMO," a directly managed store in Omiya Ward, Saitama Prefecture, on Friday, April 3, 2026. This new base, the first in three years, aims to further expand the value of "bicycles" themselves.
BASE WIMO is positioned as a "base" where more people, services, and communities can intersect, building upon the lifestyle proposal elements of the previous showroom, "CASA WIMO." It is a space where visitors can experience wimo's vision for new mobility, connecting cities and people, daily life and movement.
While CASA WIMO was a private space themed around "home," BASE WIMO is designed as a place for people to gather and for new activities and connections to expand. In a more open space, visitors can experience wimo's next-generation urban mobility through exhibits of various models, including the COOZY and COOZY Light electric assist bicycles, URBAN BELT 650, and wimo kids.
At BASE WIMO, wimo aims to provide personalized proposals through test ride experiences and to foster a community rooted in the local area. Additionally, this base will serve as a testing ground for new service developments and initiatives, which will be implemented sequentially.
During the pre-opening period from Friday, April 3rd to Sunday, April 19th, the store will also be open on weekends, and various campaigns are planned. Please take this opportunity to visit.
## Facility Overview
Name
BASE WIMO
Location
Shimamura Building 1F, 2-290 Higashicho, Omiya Ward, Saitama City, Saitama Prefecture
Pre-opening Date
Friday, April 3, 2026
Business Hours
10:00~18:00
*wimo Inc.
Designs, develops, imports, and sells bicycles, and proposes comprehensive mobility solutions.
https://www.wimo.co.jp
We are always accepting consultations for product wholesale and product collaboration projects.
Please refer to our website for details.
Following this, wimo expanded its "wimo kids" line, a serious-minded bicycle designed to break the image of children's bikes, with a lineup ranging from 16 to 26 inches. Furthermore, inheriting the philosophy of COOZY, the "COOZY Light" model, which pursues even greater ease of riding, was launched in 2024. In March of this year, wimo further evolved its product line to cater to a wider range of lifestyles with the introduction of the "URBAN BELT 650," an electric cross bike with a simple design suitable for daily use.
Now, wimo is set to pre-open "BASE WIMO," a directly managed store in Omiya Ward, Saitama Prefecture, on Friday, April 3, 2026. This new base, the first in three years, aims to further expand the value of "bicycles" themselves.
BASE WIMO is positioned as a "base" where more people, services, and communities can intersect, building upon the lifestyle proposal elements of the previous showroom, "CASA WIMO." It is a space where visitors can experience wimo's vision for new mobility, connecting cities and people, daily life and movement.
While CASA WIMO was a private space themed around "home," BASE WIMO is designed as a place for people to gather and for new activities and connections to expand. In a more open space, visitors can experience wimo's next-generation urban mobility through exhibits of various models, including the COOZY and COOZY Light electric assist bicycles, URBAN BELT 650, and wimo kids.
At BASE WIMO, wimo aims to provide personalized proposals through test ride experiences and to foster a community rooted in the local area. Additionally, this base will serve as a testing ground for new service developments and initiatives, which will be implemented sequentially.
During the pre-opening period from Friday, April 3rd to Sunday, April 19th, the store will also be open on weekends, and various campaigns are planned. Please take this opportunity to visit.
## Facility Overview
Name
BASE WIMO
Location
Shimamura Building 1F, 2-290 Higashicho, Omiya Ward, Saitama City, Saitama Prefecture
Pre-opening Date
Friday, April 3, 2026
Business Hours
10:00~18:00
*wimo Inc.
Designs, develops, imports, and sells bicycles, and proposes comprehensive mobility solutions.
https://www.wimo.co.jp
We are always accepting consultations for product wholesale and product collaboration projects.
Please refer to our website for details.
FAQ
What kind of experience can I have at BASE WIMO?
You can test ride wimo's electric assist bicycles and kids' bikes to directly experience their appeal. Community activities will also be hosted.
When does BASE WIMO open?
It will pre-open on Friday, April 3, 2026. During the pre-opening period, it will also be open on weekends, and campaigns will be held.
How is BASE WIMO different from the previous CASA WIMO?
While CASA WIMO was a private space themed around "home," BASE WIMO is a more open "base" where people gather and new activities expand.