Willnext Releases Free 'Recruiting Branding & EVP Design Guide' to Systematize Effective Employer Branding Methods

Willnext Co., Ltd. has released a free guide titled 'Recruiting Branding & EVP Design Guide.' ■ Background for Release: Many in the field report that 'despite efforts in recruiting branding, application and acceptance rates remain unchanged.' The cause is often not the volume or method of communication, but the '3 Gaps' between internal perception, candidate perception, and actual reality. This document systematizes the entire process, from diagnosing and correcting these gaps to properly designing an EVP (Employee Value Proposition) and implementing it at every recruiting touchpoint. ■ Recommended For: - Recruiting managers who are working on employer branding but not seeing results. - Those who have never created an EVP or have one that isn't used in practice. - HR managers who want to improve offer acceptance rates and reduce early turnover through better recruitment design. ■ Key Contents of the Guide: - Diagnostic method for the '3 Gaps' that hinder recruiting branding. - The correct definition of EVP and the difference between feature-based vs. benefit-based thinking. - A 4-step process to create a single-sentence recruiting concept from employee interviews. - A channel-specific EVP communication map and candidate experience (CX) design. - KPI design for recruiting branding (Awareness, Empathy, Action) and its update cycle. ■ About Willnext Co., Ltd.: Willnext is a talent and organizational consulting firm that supports decision-making for individuals and organizations. Through its four services—Willnext Academy, Willnext Design, Willnext Job, and Willnext Consulting—it provides end-to-end support from recruitment to retention and performance. ■ Company Profile: Company Name: Willnext Co., Ltd. Location: Sagamihara, Kanagawa. CEO: Masahiro Nakamura. Director: Tsukasa Horio.