"A Life of Continuous Growth for Everyone Involved in Real Estate" Will Step Co., Ltd. Aims to Realize a Used Housing Distribution Market Free of Information Asymmetry.

Our company supports April Dream, a project that aims to make April 1st a day full of dreams. This press release is a dream of "Will Step Co., Ltd."

Background of the Dream

The number of real estate companies and professionals is increasing year by year, but approximately 71% of companies are small businesses with four or fewer employees.

Furthermore, a unique survey of real estate professionals revealed that approximately 75% of respondents stated that there is no training system for development, or that it is insufficient, indicating that very few companies are able to provide thorough training.

As a result, there are many individuals with insufficient knowledge and experience, and many in this industry start their own businesses in this state.

Until now, we have turned a blind eye to this fact, but currently, our company is working to reduce the number of such companies, even by one, by providing business support as real estate consultants to increase the number of transactions without regret, even by one.

Our Mission: Improve the Quantity and Quality of the Real Estate Industry and Create Towns Where People Can Live Richly

In Japan's current real estate industry, there still exists a significant "information gap" between professionals and general consumers, and there are also clear differences in skill levels among professionals.

As a result, end-users constantly express regret in real estate transactions, which should ideally bring happiness and fulfillment.

Within the industry, know-how is often individualized, posing a challenge where ambitious businesses cannot fully grow.

We believe that this "knowledge gap" is the biggest factor hindering the distribution of used housing.

While the demand for used housing itself is still in a growth phase, the industry remains opaque in terms of information.

Our mission is to support the increase of companies that can reduce end-users' dissatisfaction and anxiety, thereby improving the overall quality (people) and quantity (properties) of the real estate industry, and increasing the number of people who can live a comfortable life.

The Meaning Behind Our Company Name

We aim to optimize the transaction prices of used homes and achieve 100% transaction satisfaction for our client companies by 2035. Our company name, WILL STEP, embodies the will to "We will step up" (to ascend to the future with our colleagues).

We (together): Not individual play, but sharing value with many colleagues and partners to create synergy.

Will (to the future): Not content with the status quo, always making choices with a bright future 10 or 20 years ahead in mind.

Step up (a life of continuous growth): Maintaining the status quo is regression.

"Results in life = Way of thinking × Ability × Enthusiasm"

With this equation by Kazuo Inamori in our hearts, we will continue to climb the stairs with everyone involved.

Making Kitakyushu City, Our Second Hometown, Even More Attractive

I spent my life in Hiroshima until graduating from university, but since then, I have been working in Kitakyushu City.

Kitakyushu, where our company is based, is a city where history, nature, and modernity merge.

While strongly retaining its heritage as an industrial city, it is also blessed with rich nature such as the sea and mountains, allowing one to feel various charms up close. The industrial night view has been selected as one of Japan's New Three Great Night Views, and cultural exchange is fostered through the Kitakyushu International Film Festival, among other points that captivate visitors.

Furthermore, despite being a government-designated city, it ranks first among municipalities to relocate to due to its low cost of living, excellent access to major cities, and well-equipped medical facilities, making it a city with many attractions for living.

First and foremost, to make Kitakyushu City, our base, even more attractive and vibrant, we will continue to move forward step by step without complacency.

[Company Profile]

・Company Name: Will Step Co., Ltd.

・Location: 〒806-0047

Okiguchi Sangyo Building, 1-11-1 Takanosu, Yahatanishi-ku, Kitakyushu City, Fukuoka Prefecture

・Business Activities: Consulting, Publishing, Food and Beverage

・URL: https://will-step.net/

・Company Name: SMILE's Co., Ltd.

・Location: 〒809-0018

5-16-12 Toriya, Nakama City, Fukuoka Prefecture

・Business Activities: Renovation

・URL: https://smile-s.house/

[Publications]

・What Successful Salespeople Do Before Meeting Customers (Nihon Jitsugyo Publishing)

https://amzn.asia/d/0e0AcCJb

・The Complete Guide to Selling Your House at a High Price Even for Beginners (Asa Publishing)

https://amzn.asia/d/0glnbNYM