[New Book Release] Solving the Problem of "Mistakes That Don't Go Away No Matter How Many Times You Warn"
Will PM International Inc. announces the release of Atsushi Ishida's new book, 'The Definitive Guide to Eliminating Unstoppable Mistakes,' on April 4, 2026. In conjunction with the book's launch, a free online seminar featuring the author will be held to discuss how to address persistent errors by focusing on behavioral design rather than mere awareness.
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Will PM International Inc. (Headquarters: Tokyo) announces that
Atsushi Ishida, a leading authority in Behavioral Science Management®, has released a new book from Nikkei BP Nikkei Shimbun Publishing.
We are pleased to announce that his new book, 'The Definitive Guide to Eliminating Unstoppable Mistakes,' was released on April 4, 2026.
In commemoration of the book's release, we will also hold a free online seminar featuring the author himself.
■ The Structural Problem of 'Mistakes That Don't Go Away Even with Warnings'
In many companies and workplaces, measures such as 'giving warnings,' 'raising awareness,' and 'thoroughly preventing recurrence' are taken every time mistakes or accidents occur.
However, in reality,
・The same mistakes are repeated
・Improvements are only seen immediately after guidance, and then quickly revert
・Quality and safety levels vary from one workplace to another
It is not uncommon for such problems to remain unresolved.
■ An Approach That Focuses on 'Behavior' Rather Than 'Awareness'
In this book, 'The Definitive Guide to Eliminating Unstoppable Mistakes',
It presents a perspective that redefines mistakes and accidents not as 'people problems,' but as 'behavioral problems.'
・Identify behaviors that cause mistakes
・Define desired behaviors in a way that anyone can perform them
・Design a system that ensures those behaviors continue
It systematically explains reproducible approaches such as these.
■ Author's Comment (Atsushi Ishida)
"Mistakes are not caused by 'lack of attention,' but by 'design flaws in behavior.'
Instead of trying to change people, mistakes can be reliably reduced by changing behaviors and the environment.
In many workplaces, the methods of high-performing individuals remain tacit knowledge.
It is important to articulate these as 'behaviors' that anyone can reproduce and incorporate them into a system.
This book concretely summarizes these methods in a way that actually functions in the workplace."
■ 'Book Launch Seminar' Featuring Direct Explanation by the Author
In commemoration of the book's release, a free seminar featuring author Atsushi Ishida will be held.
Atsushi Ishida primarily conducts corporate training and consulting, and opportunities to attend his lectures directly in public are extremely limited.
In this seminar, based on the book's content, the structure of mistakes will be unraveled from a behavioral science perspective, and specific points for practical application in the workplace will be explained.
■ 'Case Studies from the Field' to be Revealed in the Latter Half of the Seminar
In the latter half of the seminar, active consultants from WILLPM will present case studies of initiatives in actual corporate settings.
・How behaviors were defined
・How they were established in the workplace
・What results were achieved
The seminar is structured to provide attendees with a concrete image of how to implement these practices in their own companies through practical examples at the operational level.
■ Recommended for:
・Those who repeatedly make the same mistakes despite warnings
・Those whose workplace training is person-dependent and lacks reproducibility
・Those experiencing inconsistencies in safety, quality, and operational accuracy
・Managers seeking effective guidance methods
■ Event Overview
・Date and Time: Wednesday, May 13, 2026, 15:00-16:00
・Format: Online (Zoom)
・Participation Fee: Free
・Target Audience: Business owners, HR managers, managers, site supervisors, training personnel, etc.
・Speakers: Atsushi Ishida (Author) / Gakuro Matsumura (WILLPM Senior Consultant)
■ How to Apply
Please apply using the button below or the following URL.
https://will-pm.jp/book-seminar2026/
※This seminar will proceed based on the book's content.
Reading it beforehand will deepen your understanding.
■ Book Information
Title: The Definitive Guide to Eliminating Unstoppable Mistakes
Author: Atsushi Ishida
Publisher: Nikkei BP Nikkei Shimbun Publishing
Release Date: April 4, 2026
This book explains how to create a state where mistakes do not recur, based on the principles of human behavior, rather than dismissing them as 'lack of attention.'
▼Click here for book details and purchase
■ Company Overview
Will PM International Inc.
Provides human resource development, management, and support for establishing safe behaviors based on Behavioral Science Management®.
■ Contact for this matter
Will PM International Inc.
Contact: Operations Secretariat, Okada
Email: cs@will-pm.jp