License-Free Short-Distance Mobility 'WHILL' Launches Mobility Service in Kurashiki Bikan District, a Townscape Rich in Historical Ambiance

The Kurashiki Tourism Convention Bureau (headquartered in Kurashiki City, Okayama Prefecture; hereinafter 'Kurashiki Tourism Convention Bureau') and WHILL Inc. (headquartered in Shinagawa Ward, Tokyo; President and CEO: Satoshi Sugie; hereinafter 'WHILL') announce the launch of a mobility service using WHILL (pronounced 'Will'), a license-free short-distance mobility device that operates in pedestrian zones, in the Kurashiki Bikan district—one of Japan’s most renowned travel destinations—starting July 1, 2026. This service is part of an initiative to promote universal tourism, enabling people of all ages, abilities, and nationalities to enjoy travel equally. Amid rising inbound tourism and an aging society, the initiative aims to enhance accessibility while preserving Japan’s traditional scenic beauty, thereby improving circulation within the district and creating a more comfortable and enjoyable visitor experience.

Domestic travel is also on the rise, with 2025’s inbound tourist numbers reaching a record high of 42.68 million, a 15.8% increase from the previous year (Note 1), and this upward trend is expected to continue. At the same time, global aging and growing awareness of diversity are driving social efforts to create inclusive environments. Since April 1, 2024, businesses have been legally obligated to provide reasonable accommodations for people with disabilities (Note 2). In the Bikan district, which welcomes over 3 million visitors annually from Japan and abroad (Note 3), efforts are underway to maintain its traditional aesthetic—defined by stone-paved streets and historic architecture—while improving accessibility for tourists.

The introduction of the WHILL mobility service is part of these efforts. It provides a new transportation option for destinations previously difficult to access due to distance, while enabling people of all ages and physical conditions to explore the town freely and comfortably. The models being introduced are the flagship chair-type 'WHILL Model C2,' known for its off-road capability, maneuverability, and stability, and the high-performance four-wheel scooter 'WHILL Model R,' designed for sidewalk use. Both models are intuitive to operate and travel at walking speed, allowing users to move comfortably alongside family and companions. Their high design quality also allows them to blend naturally into the Bikan district’s historic streetscape.

Through the development of accessible environments that ensure safe sightseeing and walking for everyone, the Kurashiki Tourism Convention Bureau and WHILL aim to enhance visitor satisfaction and further improve circulation within the Bikan district.

◼️ Overview: WHILL Mobility Service in Kurashiki Bikan District

Rental Start Date

July 1, 2026 (Wednesday)

Rental Location

Kurashiki Tourist Rest House

Available Models

Flagship 'WHILL Model C2,' High-Performance Sidewalk Scooter 'WHILL Model R'

Operating Hours

9:00 AM – 4:30 PM

Pricing

2,000 JPY for up to 4 hours; 4,000 JPY for over 4 hours

Usage Requirements

Weight limit (Model C2: up to 115 kg; Model R: up to 147 kg), ability to reach footrests when seated, sufficient attention for safe operation, etc.

How to Use

On-site registration on the day of use. No reservations. Payment in cash only.

Inquiries

Kurashiki Tourism Convention Bureau TEL: +81-86-421-0224

*Details are subject to change without notice.

Note 1: Japan National Tourism Organization 'Inbound Tourist Numbers' https://www.jnto.go.jp/news/press/20260121_monthly.html

Note 2: As of April 1, 2024, amendments to the Act on Elimination of Discrimination against Persons with Disabilities made it mandatory for businesses to provide reasonable accommodations. https://www8.cao.go.jp/shougai/suishin/sabekai_leaflet-r05.html

Note 3: Kurashiki City 'Reiwa 6 Kurashiki City Tourism Statistics' https://www.city.kurashiki.okayama.jp/_res/projects/default_project/_page_/001/011/815/reiwa06.pdf

About WHILL

WHILL is a license-free short-distance mobility device that operates in pedestrian zones. The Model C2 features high design quality, the ability to overcome 5 cm curbs, exceptional maneuverability allowing 360-degree turns on the spot, and a rear suspension for a smooth ride. The Model R is a high-performance four-wheel scooter capable of sidewalk travel, offering bicycle-like handling with stable performance and excellent maneuverability. (Top left and bottom right)

Product Info: https://whill.inc/jp/

About WHILL Mobility Service

A B2B service enabling facilities to introduce safe, user-friendly short-distance mobility devices on-site. By bundling insurance, maintenance, and fleet management systems, the service reduces operational burdens and adapts flexibly to each facility’s environment. Operators can manage fleets smoothly and enhance visitor experience. Details: https://whill.inc/jp/mobility-service/how-it-works/onsite-fleet-service

Kurashiki Tourism Convention Bureau Official Website: https://kankou-kurashiki.jp/convention_guide/

WHILL Inc. Official Website: https://whill.inc/jp/