[April Dream] Whable Aims to Assetize Corporate Knowledge and Transform it into Competitiveness in the AI Era
Whable Inc. (Headquarters: Shibuya, Tokyo; CEO: Satoshi Kanehama), a B2B marketing support company focused on sales knowledge, has announced its vision to 'excavate dormant corporate knowledge and transform it into competitiveness in the AI era' as part of the April Dream initiative.
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- 📰 Published: April 2, 2026 at 00:01
Whable Inc. (Headquarters: Shibuya, Tokyo; CEO: Satoshi Kanehama) is a B2B marketing support company that uses sales knowledge as its starting point. On the occasion of April Dream, a day for sharing dreams on April 1st, we declare our vision: 'Excavating dormant corporate knowledge and transforming it into competitiveness in the AI era.'
## Knowledge for delivering value to customers is the most valuable and most easily lost
A vast amount of knowledge is created within companies every day. Among it, the 'knowledge for delivering value to customers' is the most valuable yet most easily lost.
Why did the customer choose us? What did they value and what were they anxious about during the comparison process? What is the true charm not listed in the specifications? What do top-performing staff feel and how do they act during interactions? These are all unique assets that only that company possesses.
However, most of this is never recorded. It remains only in the minds of the staff, gets buried in the corners of daily reports, and vanishes with resignations or transfers.
Peter Drucker defined business activity in 'Managing for Results' as 'the process of converting resources called knowledge into the economic value of customer satisfaction.' But who tells us what 'company-specific knowledge' is in sales and marketing? We believe it is the customer.
## In the AI era, 'company-specific knowledge' becomes competitiveness
With the evolution of Generative AI, the era where differences are made by things that can be found by searching or learned by studying is coming to an end.
So, what makes the difference? One is the quality of 'knowledge' fed into the AI. Output will fundamentally differ between companies that can input company-specific knowledge and those that only have generic information, even if they use the same AI.
In addition, when, to whom, and in what form is that knowledge delivered? The design of the utilization process itself becomes another competitive advantage.
Quality of knowledge x Precision of the utilization process. This multiplication creates a winning pattern unique to that company. AI is a powerful means to accelerate this. We believe that excavating company-specific knowledge and creating a process to achieve results using AI will become a company's competitive edge.
## Two services for sales teams
Sales is the place closest to the customer within a company. Despite this, the knowledge obtained there is the least systematized. Most companies haven't even verbalized as an organization 'why they sold.' In the sales domain, where understanding of customers is born most abundantly yet assetization is most delayed, we have released two services.
### Service 1: Sales OS
A sales workplace that integrates unique AI apps on a Notion platform. Deal management, customer info, CRM, business card management, proposal creation, and AI meeting minutes are all integrated into one platform, turning daily operations into company knowledge automatically. It is a 'third option' for sales teams of 5 to 30 people where a Salesforce-level investment is unnecessary but spreadsheets have reached their limit.
### Service 2: Sales Boost
An execution support service that converts knowledge assets into actual sales results. We handle everything in the 'manual part after excavating knowledge,' including creating sales materials/proposals, producing customer case study articles, planning/distributing newsletters, LP production, webinar planning/operation, telemarketing script design, business efficiency through AI, and sales strategy formulation.
## Company Profile
Whable Inc. is a company that excavates 'why it sold' for B2B companies and resolves sales dependency on specific individuals. We create a foundation where sales knowledge is naturally accumulated through unique AI apps, and perform everything from the production of sales materials and content to operation based on that knowledge.
- Company Name: Whable Inc.
- Location: 8F MIEUX Shibuya Bldg, 5-3 Maruyamacho, Shibuya-ku, Tokyo
- Representative: Satoshi Kanehama, CEO
- Business: AI agent utilization support, knowledge management support, sales/marketing consulting
- Established: September 26, 2025
- Capital: 8 million yen
- URL: https://whable.jp
## Knowledge for delivering value to customers is the most valuable and most easily lost
A vast amount of knowledge is created within companies every day. Among it, the 'knowledge for delivering value to customers' is the most valuable yet most easily lost.
Why did the customer choose us? What did they value and what were they anxious about during the comparison process? What is the true charm not listed in the specifications? What do top-performing staff feel and how do they act during interactions? These are all unique assets that only that company possesses.
However, most of this is never recorded. It remains only in the minds of the staff, gets buried in the corners of daily reports, and vanishes with resignations or transfers.
Peter Drucker defined business activity in 'Managing for Results' as 'the process of converting resources called knowledge into the economic value of customer satisfaction.' But who tells us what 'company-specific knowledge' is in sales and marketing? We believe it is the customer.
## In the AI era, 'company-specific knowledge' becomes competitiveness
With the evolution of Generative AI, the era where differences are made by things that can be found by searching or learned by studying is coming to an end.
So, what makes the difference? One is the quality of 'knowledge' fed into the AI. Output will fundamentally differ between companies that can input company-specific knowledge and those that only have generic information, even if they use the same AI.
In addition, when, to whom, and in what form is that knowledge delivered? The design of the utilization process itself becomes another competitive advantage.
Quality of knowledge x Precision of the utilization process. This multiplication creates a winning pattern unique to that company. AI is a powerful means to accelerate this. We believe that excavating company-specific knowledge and creating a process to achieve results using AI will become a company's competitive edge.
## Two services for sales teams
Sales is the place closest to the customer within a company. Despite this, the knowledge obtained there is the least systematized. Most companies haven't even verbalized as an organization 'why they sold.' In the sales domain, where understanding of customers is born most abundantly yet assetization is most delayed, we have released two services.
### Service 1: Sales OS
A sales workplace that integrates unique AI apps on a Notion platform. Deal management, customer info, CRM, business card management, proposal creation, and AI meeting minutes are all integrated into one platform, turning daily operations into company knowledge automatically. It is a 'third option' for sales teams of 5 to 30 people where a Salesforce-level investment is unnecessary but spreadsheets have reached their limit.
### Service 2: Sales Boost
An execution support service that converts knowledge assets into actual sales results. We handle everything in the 'manual part after excavating knowledge,' including creating sales materials/proposals, producing customer case study articles, planning/distributing newsletters, LP production, webinar planning/operation, telemarketing script design, business efficiency through AI, and sales strategy formulation.
## Company Profile
Whable Inc. is a company that excavates 'why it sold' for B2B companies and resolves sales dependency on specific individuals. We create a foundation where sales knowledge is naturally accumulated through unique AI apps, and perform everything from the production of sales materials and content to operation based on that knowledge.
- Company Name: Whable Inc.
- Location: 8F MIEUX Shibuya Bldg, 5-3 Maruyamacho, Shibuya-ku, Tokyo
- Representative: Satoshi Kanehama, CEO
- Business: AI agent utilization support, knowledge management support, sales/marketing consulting
- Established: September 26, 2025
- Capital: 8 million yen
- URL: https://whable.jp
FAQ
How does 'Sales OS' differ from other CRMs?
Since it is based on Notion, it is easy to integrate with existing tools and specializes in automatically extracting and accumulating knowledge from daily operations using AI.
Is there a benefit for small teams of around 5 people?
Yes. Small teams are prone to knowledge silos. By assetizing knowledge from the early stages, you can significantly reduce training costs when the organization expands.
What specific tasks can be outsourced to 'Sales Boost'?
It supports a wide range of execution phases after strategy formulation, including creating sales materials, LP production, newsletter distribution, and webinar operation.